NEWME launches Zip, promising 60-minute delivery for fast fashion.
Fashion-tech brand NEWME has introduced NEWME Zip, a 60-minute delivery service for fashion orders in Bengaluru, following a successful 90-minute pilot in Delhi-NCR. Aimed at Gen Z consumers, the service…
Nestlé buys minority stake in Indian pet food brand Drools.
Nestlé S.A. has made its first direct investment in an Indian brand by acquiring a minority stake in Drools Pet Food, a recently minted unicorn in the pet care sector.…
Zeel redefines rainwear with stylish new campaign.
Zeel Climate Clothing has launched a stylish digital campaign just in time for monsoon season, transforming functional rainwear into a fashion statement. The ad features a dynamic city chase that…
Smile Group launches healthtech venture, names Gagandeep Singh Bedi as Managing Partner.
Smile Group has launched a Healthtech Venture Builder to tap into the rapidly growing healthcare sector, appointing industry veteran Gagandeep Singh Bedi as Managing Partner. With over 25 years of…
𝐈𝐧𝐝𝐢𝐚 𝐁𝐞𝐜𝐨𝐦𝐞𝐬 4𝐭𝐡 𝐋𝐚𝐫𝐠𝐞𝐬𝐭 𝐄𝐜𝐨𝐧𝐨𝐦𝐲, 𝐎𝐯𝐞𝐫𝐭𝐚𝐤𝐞𝐬 𝐉𝐚𝐩𝐚𝐧 – 𝐈𝐬 𝐎𝐮𝐫 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐁𝐢𝐠 𝐄𝐧𝐨𝐮𝐠𝐡?
India has surged ahead of Japan to become the 4th largest economy globally, as reported by the IMF. But as the nation’s economic engine accelerates, is Indian advertising keeping pace…
Asian Paints reunites comedy duo Krushna & Kiku in a ‘batwara’ ad.
Asian Paints has launched a new ad campaign featuring popular comedy duo Krushna Abhishek and Kiku Sharda in their first-ever commercial collaboration. Playing bickering brothers dividing their ancestral home, the…
POCO India names Ken Sekhar as Marketing Head.
POCO India, a smartphone brand under Xiaomi, has appointed Ken Sekhar as its new Head of Marketing. Prior to this, Ken served as Senior Vice President and Head of Marketing…
Day 2 – Wrap Up Igniting Creativity: Day 2 Highlights from Goafest 2025
May 22, 2025; National: The second half of Day 2 proceeded with an engaging session titled ‘WTF is Creative Leadership Now?’ under the theme “IGNITE THE NEW” powered by SUN…
Goafest 2025 Day 1:- Wavemaker wins Media Agency of the Year, ABP Named Publisher of the year Award.
Wavemaker clinched the prestigious ‘Agency of the Year’ title on Day 1 of the Abby Awards at Goafest 2025, delivering an outstanding performance with a Grand Prix, six Golds, eight…
Goafest 2025: Day 1 Sets the Stage to Ignite Minds and Celebrate Creativity.
Goafest 2025 ignited with a powerful convergence of ideas, energy, and innovation, bringing together visionary leaders from media, marketing, and business to truly ‘Ignite ___.’ This compelling call to action…
Mika Singh Sets Goafest 2025 Ablaze with Power-Packed Inaugural Performance
Goafest 2025 roared to life with a high-energy performance by Bollywood’s beloved singer Mika Singh, who brought the house down at the festival’s grand inaugurationDespite pre-monsoon showers, the evening was…
Boomer lollipop ditches the swag, Jasprit Bumrah boosts your confidence.
Mars Wrigley India has launched Boomer Lollipop, adding a bold twist to its iconic gum brand. With three vibrant flavors—Strawberry, Orange, and Watermelon—Boomer aims to shake up the 800 Cr…
Shivani Pant named Taboola’s Regional Publisher Director for APAC.
Taboola has appointed Shivani Pant as Regional Publisher Director for the Asia Pacific (APAC) region, a new role aimed at strengthening the company’s publisher partnerships in this key market. Pant,…
The Sleep Company names Nirav Lalan as Chief Growth Officer.
The Sleep Company has promoted Nirav Lalan to Chief Growth Officer (CGO), recognizing his key role in the company’s 20-fold growth since he joined in 2022. Lalan’s market insights and…
Coca-Cola’s Fanta leads with a 50% market share in the orange-flavored CSD category.
Coca-Cola India’s Fanta has solidified its position as the leader in the orange-flavored carbonated soft drink (CSD) category, holding over 50% market share. With strong double-digit growth over the past…
Mars Wrigley dedicates 30% of turnover to sales and marketing to rival competitors.
Mars Wrigley, operating in India since 2002, has set ambitious growth targets with popular brands like Snickers, Galaxy, Mars, and Twix. The company invests 30% of its turnover in sales…
Zepto names Rachit Ranjan as Chief Public Policy Officer.
Zepto has appointed Rachit Ranjan as its Chief Public Policy Officer, effective May 2025. In this role, Rachit will lead Zepto’s policy, regulatory, and government affairs efforts to ensure the…
Goafest 2025 Unveils Power-Packed Line-up of Global Icons, Industry Leaders & Entertainment Giants
19 May, 2025; Mumbai, India: Gearing up to welcome the industry for 3 days of conversations, Goafest 2025 today unveils its speaker line-up featuring the best creative and marketing minds…
Zee Media adopts unified ‘Z’ brand identity across all channels.
Zee Media Corporation Limited (ZMCL) has introduced a unified brand identity featuring a new ‘Z’ symbol across its national and regional news channels. This rebranding aims to align the network’s…
Pranjal Karpe named Head of Performance Marketing at Voltas.
Pranjal Karpe has been appointed Head of Performance Marketing at Voltas Limited, a Tata Enterprise. A digital marketing expert known for leveraging data to boost brand visibility, Karpe previously served…
Mother Dairy rolls out Mumbai-focused version of ‘Maa Jaisi’ campaign.
Mother Dairy has launched a special Mumbai-centric version of its iconic ‘Maa Jaisi’ campaign, titled ‘Aai Jaisi Mumbai’, celebrating the city’s nurturing and resilient spirit. Conceptualized by Ogilvy, the campaign…
Emami posts 8% revenue, 9% PAT growth; declares 1000% dividend.
Emami Ltd. reported 8% YoY revenue growth in Q4FY25, with a 9% rise in PAT to ₹162 crore and a 14% jump in PBT. The company’s domestic business saw strong…
Top advertisers deny boycott conspiracy claims, ask US court to dismiss Musk’s lawsuit.
Global advertisers including Nestlé, Shell, and Abbott have asked a U.S. court to dismiss a lawsuit filed by X Corp. (formerly Twitter), denying claims they coordinated a boycott of the…
MediBuddy names Sidhartha Mehra CFO.
Digital healthcare platform MediBuddy has appointed Sidhartha Mehra as its Chief Financial Officer. With over 20 years of global and Indian experience, Mehra brings expertise in finance, M&A, IPOs, and…
Toaster India’s Content Studio Launches Axis My India’s ‘A’ App with an AI twist
Toaster India Content Studio, in collaboration with Mothership Productions, has unveiled a powerful new film to mark the launch of ‘A’ App by Axis My India — a first-of-its-kind people’s…
Meta appoints Benjamin Joe as APAC Regional VP, succeeding Dan Neary.
Meta has promoted Benjamin Joe to Regional Vice President for the Asia-Pacific (APAC) region, succeeding Dan Neary. Previously VP of Southeast Asia and emerging markets, Joe has been with Meta…
YES Foundation Takes the Bad with the Good in Charity Film
From global health pioneers to environmental activists and kindness crusaders, the media often feels full of saintly individuals making a real difference to the world – which can leave mere…
Maruti Suzuki launches safety campaign promoting 6 airbags
Maruti Suzuki ARENA has made six airbags standard in more of its popular models — WagonR, Alto K10, Celerio, and Eeco — joining Swift, Dzire, and Brezza in offering enhanced…
Prime Video India to show ads unless users pay ₹699 extra
Starting June 17, 2025, Prime Video India will introduce limited ads on shows and films, ending nearly nine years of ad-free streaming. The move aligns with Amazon’s global strategy to…
Arvind Mohta named Marketing Director at Allied Blenders and Distillers
Allied Blenders and Distillers Limited (ABDL) has appointed Arvind Mohta as its new Marketing Director, effective May 14, 2025. He replaces Arvind Hangal, who resigned and will take a senior…