Premium pet care brand Heads Up For Tails (HUFT) has appointed Shrutie Kher as its new Head of Marketing.
Kher announced the move through a LinkedIn post, marking the beginning of a new chapter in her marketing leadership journey.
She joins HUFT with extensive experience across brand strategy, luxury retail and consumer marketing. Prior to this, Kher was associated with Kama Ayurveda, where she most recently served as Marketing Director. During her tenure, she played a key role in the brand’s visual transformation and premium positioning initiatives in the Indian market.
Sharing her thoughts on the transition, Kher reflected on her journey at Kama Ayurveda and the learnings that shaped her professional growth as she steps into her new role at HUFT.
At Heads Up For Tails, Kher will lead the brand’s omni-channel marketing strategy with a focus on accelerating customer acquisition and strengthening the company’s community-driven pet care ecosystem across India.