AI in Advertising – Superpower for Growth or the Industry’s Slow Poison?
AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? Let’s call it what it is – AI is not the industry’s slow poison. If anything,…
Havas acquires Enverta Digital to boost North American CX.
Havas has acquired Toronto-based Enverta Digital to strengthen its customer experience (CX) and digital transformation services in North America. Enverta, known for its CRM expertise and work with platforms like…
Citi names Tooba Modassir CHRO for India and Subcontinent.
Citi has named Tooba Modassir as Chief Human Resources Officer (CHRO) for India, Bangladesh, and Sri Lanka, overseeing HR strategy for over 34,000 employees. She also takes on the role…
SW Network Secures Digital Mandate for FUJIFILM Instax™ India
New Delhi, 5th June 2025 – SW Network has been awarded the digital, social, and growth marketing mandate for FUJIFILM’s Instax™ in India. The agency, through its growth marketing arm…
Leapfrog Network: Alawadhi exits, Gokul named Co-Founder & CRO.
Chirag Alawadhi has stepped down as Co-Founder and CEO of The Leapfrog Network (TLF) after three years, shifting focus from agency operations to building content ecosystems and offering strategic consulting.…
Kalpan Desai named CHRO of Atrangii and Ullu OTT.
OTT platforms Atrangii and Ullu have appointed Kalpan Desai as their new Chief Human Resources Officer (CHRO). With nearly 20 years of cross-industry HR experience, Kalpan previously served as VP…
Bisleri and Apparel Group partner to expand in ME & Africa.
Bisleri International has announced a strategic partnership with Dubai-based retail giant Apparel Group to manufacture, market, and distribute its beverage portfolio across the Middle East and Africa, starting with a…
Fixderma names Aakriti Jain Head of PR & Marketing.
Fixderma, a leading dermatologist-recommended skincare brand, has appointed Aakriti Jain as its new Head of PR & Marketing Communications. With over 13 years of experience in brand storytelling and media…
Reckitt partners with PHFI to boost public health initiatives.
Reckitt has joined hands with the Public Health Foundation of India (PHFI) to strengthen health, hygiene, sanitation, and life skills education programs across India. This collaboration combines Reckitt’s expertise in…
HSBC Mutual Fund rolls out ‘RetireToMore’ campaign.
HSBC Mutual Fund has launched RetireToMore, a new investor education campaign encouraging Indians to view retirement as a new beginning filled with life, passion, and freedom. Backed by data from…
CCI clears Omnicom’s acquisition of IPG.
The Competition Commission of India (CCI) has approved the $30 billion merger between U.S.-based advertising giants Omnicom Group Inc. and Interpublic Group of Companies, Inc. (IPG). The deal will create…
Meta aims to fully automate ads with AI by 2026.
Meta is set to launch advanced AI tools by the end of 2026 that will let brands fully automate ad campaigns—from creating images, videos, and text to precise targeting—using just…
Ladakh hoteliers launch ‘Ladakh is Waiting’ campaign to boost tourism.
Following the April 22 terror attack in Pahalgam, which triggered widespread fear and mass cancellations, Ladakh’s tourism industry has seen a 70% drop in visitor numbers. To combat the downturn,…
FDA shuts down Zepto’s Dharavi hub over severe hygiene violations.
Maharashtra’s FDA has suspended the food business license of Zepto’s parent firm, Kiranakart Technologies, after a surprise inspection at its Dharavi warehouse revealed serious food safety lapses. Issues included fungal…
AI in Advertising: Superpower or Industry’s Slow poison?
AI in Advertising: Superpower for Growth or Industry’s Slow poison? Definitely not a poison at all. It’s a great opportunity for us to leverage this. And there’s nothing to worry…
Policybazaar rolls out new campaign showcasing real-life claim support.
Policybazaar has launched a new brand campaign highlighting the real impact of insurance through powerful testimonials from families who received support during medical emergencies or loss. The emotionally driven films…
Deepak Kumar Jha named Executive Editor of The Pioneer.
The Pioneer has named veteran journalist Deepak Kumar Jha as its new Executive Editor. With 21 years of experience, much of it at The Pioneer, Jha steps into the role…
Aurionpro names Sachin Salian as Chief Marketing Officer.
Aurionpro Solutions has appointed Sachin Salian as its Chief Marketing Officer. With over 20 years of experience in strategic marketing and digital transformation, Sachin will lead global marketing efforts, including…
Tilt names Subbaraju Alluri CEO for SEA.
Integrated creative agency Tilt, part of HM International Holdings, has named Subbaraju Alluri as Chief Executive Officer for Southeast Asia. With over 20 years of experience in marketing and communications…
Vishal Chinchankar has stepped down as CEO of Madison Digital and Alpha.
Vishal Chinchankar has stepped down as CEO of Madison Digital and Alpha. With a career spanning roles at The Indian Express, Mindshare, Reliance Digital TV, and WPP’s Prodigi, his exit…
𝐋𝐞𝐧𝐨𝐯𝐨 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐧𝐞𝐰 𝐋𝐞𝐠𝐢𝐨𝐧 𝐚𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐠𝐚𝐦𝐞𝐫𝐬 𝐢𝐧 𝟏𝟖𝟎 𝐦𝐚𝐫𝐤𝐞𝐭𝐬.
Lenovo Legion has unveiled its new global campaign, “Always Get Back Up,” targeting gamers in 180 markets. Departing from typical victory-driven ads, the 45-second hero film embraces gaming’s hard truth:…
N Venu named MD of Hitachi India.
Hitachi India has appointed N Venu as Managing Director, adding to his roles as MD & CEO of Hitachi Energy India and South Asia Region Head. His appointment follows Bharat…
Instamart names Ankit Jain SVP of Operations.
Instamart has named Ankit Jain as Senior Vice President of Operations, where he will oversee supply chain, dark store operations, delivery, and network expansion. Jain brings over 20 years of…
Niva Bupa appoints Nimish Agrawal to head Digital Unit, retains CMO role.
Niva Bupa Health Insurance has elevated Nimish Agrawal to a dual role as Director of the Digital Business Unit and Chief Marketing Officer (CMO). In addition to overseeing brand, media,…
Disney+ launches perks program for subscribers.
Disney+ has introduced a new always-on “Perks” program in the U.S. to reward subscribers with exclusive benefits like sweepstakes, discounts, and trials. Perks include chances to win tickets to the…
Unicommerce names Abhishek Mangaraj as Sr. Director – Customer Success and Divya Sharma as Marketing Director.
Unicommerce eSolutions Limited has strengthened its leadership with the appointment of Abhishek Mangaraj as Senior Director – Customer Success and Divya Sharma as Director – Marketing. Abhishek, formerly VP at…
AI in Advertising: Superpower or Industry’s Slow poison?
AI in Advertising: Superpower for Growth or Industry’s Slow poison? No, no not slow poison at all. I think it’s going to help the advertising industry immensely. Complemented with human…
SW Network Retains Creative and Digital Mandate for Nexus Select Citywalk, Delhi
SW Network, an independent integrated advertising agency, has renewed its mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shopping destination. This marks the fifth consecutive year of collaboration between…
Flipkart Minutes rolls out a witty campaign with a ‘3 Idiots’ twist
Flipkart has launched a new TV and digital campaign for its quick commerce service, Flipkart Minutes, promoting the delivery of fresh vegetables starting at ₹9, delivered in just 10 minutes.…
WPP Media launches as fully integrated, AI-powered media company.
WPP has unveiled a major strategic shift with the launch of WPP Media, a new global media company powered by artificial intelligence. This marks a significant transformation in the advertising…