Zepto surpasses Rs 1,000 crore in annual ad revenue.
Zepto has surpassed Rs 1,000 crore in annualized ad revenue, just three years after launching its ad business, announced co-founder and CEO Aadit Palicha on LinkedIn. The company’s ad business…
Infectious Advertising names Akshay Kapnadak as Chief Creative Officer.
Infectious Advertising has appointed Akshay Kapnadak as its Chief Creative Officer. Akshay, with 27 years of experience, will work alongside Creative Chairman Ramanuj Shastry to enhance the agency’s creative output.…
Aditya Birla Sun Life Insurance unveils 3D ad for #BoodheHokeKyaBanoge.
Aditya Birla Sun Life Insurance (ABSLI) has launched a 3D anamorphic advertisement in Mumbai as part of its #BoodheHokeKyaBanoge campaign. Located opposite Priyadarshini Office, the ad uses advanced visual technology…
After a two-year pause, SoftBank is reshaping its strategy in India.
During quarterly earnings call earlier this month, Yoshimitsu Goto, CFO of Japan’s SoftBank Group, shared the company’s updated investment strategy. After two years in “defensive mode,” SoftBank, one of the…
NODWIN Gaming expands its portfolio by acquiring Trinity Gaming.
NODWIN Gaming, a subsidiary of Nazara Technologies, has acquired Trinity Gaming, a leading gaming agency and platform MCN/CSP, for INR 24 crore. Trinity will become a fully owned subsidiary, with…
HUL has 19 brands surpassing Rs 1000 crore, with Surf Excel set to exceed Rs 10,000 crore in turnover by FY25.
In 2022, Hindustan Unilever’s (HUL) Surf Excel became the first non-food brand in India’s FMCG sector to reach $1 billion in sales, achieving “unicorn” status. HUL projects that Surf Excel…
ixigo Trains signs Rohit Sharma as brand ambassador.
ixigo has appointed cricket star Rohit Sharma as the brand ambassador for its trains app. The partnership aims to expand ixigo’s reach and enhance its position as the go-to app…
Spotify Hits honors the most creative campaigns on the platform.
Spotify Hits, a global program recognizing creative excellence in advertising, debuted in India by honoring nine standout campaigns that showcased innovation and creativity on the platform. Chosen from over 100…
Bisleri Vedica launches ‘The Journey Home’: A tribute to Himalayan purity.
Bisleri Vedica, a premium beverage by Bisleri International, has launched ‘Vedica, The Journey Home’, a visually stunning and emotionally powerful film that takes viewers to the source of its Himalayan…
Meta study reveals tier-2/3 towns fuel e-commerce growth.
Meta’s latest studies highlight two key trends reshaping online shopping in India: the rise of Quick Commerce and the rapid growth of e-commerce in tier-2 and tier-3 towns. According to…
Air India SATS names Ramanathan Rajamani as CEO.
Air India SATS (AISATS) has appointed Ramanathan Rajamani as its CEO, effective November 14, 2024. With over 20 years of experience, Ramana returns to the role he previously held from…
MicroMitti’s “Sky High Investments” OOH campaign launches at Indore Airport.
MicroMitti, a real estate investment leader, has launched its “Sky High Investments” campaign at Devi Ahilyabai Holkar Airport in Indore, marking its first venture into OOH marketing. In partnership with…
CANTABIL unveils video for its new winter wear collection.
CANTABIL Retail India Ltd. has launched its Autumn-Winter 2024 collection, offering stylish and versatile winter wear for families. The brand has also released a video showcasing the collection, highlighting its…
Unilever’s Ramya Venkat joins Abbott.
Ramya Venkat, formerly Senior Brand Manager for Indulekha at Hindustan Unilever (HUL), has joined Abbott as Director of Integrated Marketing. Abbott, a global healthcare company, focuses on products in diagnostics,…
Myntra launches ‘M-Now’ pilot for two-hour deliveries in select Bengaluru areas.
Myntra has launched a pilot of its two-hour delivery service, M-Now, in select Bengaluru areas to test the feasibility of ultra-fast deliveries in the fashion and lifestyle segment. The service,…
Matt Macdonald named Chief Creative Officer at VCCP US.
VCCP US has appointed Matt MacDonald as Chief Creative Officer, where he will oversee all creative output and work alongside CEO Brett Edgar and Chief Strategy Officer Jonny Shaw. MacDonald…
CMA accuses Apple and Google of stifling mobile browser competition.
The UK’s Competition and Markets Authority (CMA) has launched an investigation into the mobile browser market, focusing on concerns that Apple’s policies are hindering competition. The inquiry, part of a…
Kanika Tiwari joins Swiggy Instamart as Head of Monetization.
Kanika Tiwari has joined Swiggy Instamart as Head of Monetization, marking a new chapter in her career. Previously, she was the Director of Strategy and Growth at Flipkart Ads, where…
Liberty General Insurance teams up with Profectus Capital to support MSMEs.
Liberty General Insurance has partnered with Profectus Capital to offer tailored insurance solutions for Micro, Small, and Medium Enterprises (MSMEs) in India. The collaboration aims to enhance financial security for…
Swiggy Teams Up with India’s Got Latent Contestants for Fun New Campaign.
Swiggy has launched a new ad campaign featuring contestants from the viral YouTube show India’s Got Latent, highlighting its 10-minute meal and beverage delivery service, Bolt. The campaign, live on…
Fox and Hulu announce long-term streaming content distribution deal.
Fox Entertainment and Hulu have announced a multi-year partnership worth over $1.5 billion, ensuring Hulu retains exclusive streaming rights to Fox’s programming, including shows like “The Masked Singer” and “The…
Pidilite unveils a humorous campaign for Roff Tile Adhesives.
Pidilite Industries launched a new ad campaign for Roff, its tile and stone adhesive brand. The campaign highlights the importance of using high-quality adhesives like Roff to ensure durability and…
Mediaocean to acquire Innovid and merge with Flashtalking.
Mediaocean has agreed to acquire Innovid, an independent ad tech platform, and merge it with its subsidiary Flashtalking to create a leading global ad tech platform. The acquisition values Innovid…
Sanjeev Sharma appointed Business Head at Zee Media Corporation Ltd.
Sanjeev Sharma has been appointed Business Head at Zee Media Corporation Ltd. He previously served as Director at KA E-Waste and Vice President of Sales at Network18 Media & Investments…
Trip.com teams up with Meru Utama for brand campaign at KLIA.
Trip.com has partnered with Meru Utama (VGI Airports) to launch a high-visibility brand campaign at Kuala Lumpur International Airport (KLIA). The campaign will feature Trip.com branding across key OOH spaces,…
TVSM and TBWAIndia join forces to reshape premium motorcycle brand story.
TVS Motor Company is strengthening its focus on the premium motorcycle segment by deepening its partnership with TBWAIndia. The collaboration will unify TVS’s portfolio, which includes lifestyle, sport, and super…
Tata Motors PV’s media pitch ends; retains current agencies.
Tata Motors has concluded the pitch for its Rs 450 crore Passenger Vehicles media planning and buying account and will retain its current agencies, including Lodestar UM, OMD, Dentsu, and…
Rembarrier Advisors Pvt Ltd appoints Srinivash Singh as new chairman.
Rembarrier Advisors Pvt Ltd has appointed Srinivash Singh as Chairman and Independent Director with immediate effect. With 55 years of experience across industries like EPC, Manufacturing, and Engineering Services, Singh…
Punit Bhatt appointed Head of Advertising and Brand Promotions at Honda Cars India.
Punit Bhatt has joined Honda Cars India as Head of Advertising and Brand Promotions, bringing over 14 years of experience in marketing and advertising. Previously, Bhatt was Assistant General Manager…
Collective Artists Network ventures into Dubai.
Collective Artists Network has expanded into the Middle East with the launch of its Dubai office. This move will allow the company to offer its full range of services, including…