The AdClub to host Effie India Awards on Friday 24th January, 2025
The Advertising Club’s Effie Awards which is easily the most coveted and the biggest Advertising & Marketing show of the country will be held on Friday, 24th of January, 2025…
Motilal Oswal Group exposes fraudsters with #YehConHai!
Motilal Oswal Group, a trusted name in India’s financial services sector, has been repeatedly targeted by scammers attempting to misuse its reputation. Through proactive steps and with the help of…
Coca-Cola India supports Maha Kumbh with hydration, jobs, and sustainability.
Coca-Cola India, in partnership with SLMG Beverages, is enhancing the Maha Kumbh 2025 experience by providing hydration, consumer convenience, and economic opportunities for local communities. The company will offer easy…
GroupM consolidates leadership under CEO Brian Lesser, eliminating global CEO roles across agencies.
GroupM is centralizing its operations by eliminating global CEO roles across major agencies like EssenceMediacom, Mindshare, and Wavemaker, aiming to unify under Global CEO Brian Lesser’s vision. This restructuring focuses…
Ludic’s ‘Comfort Aisa, Ki Ab Kya Bataayein’ blends comfort with humor!
Ludic, a footwear brand, has launched its latest slider collection with a humorous ad campaign, “Comfort Aisa, Ki Ab Kya Bataayein,” blending nostalgia and comedy. The campaign highlights the comfort…
Publicis Groupe Malaysia appoints Amit Sutha as CEO.
Publicis Groupe has appointed Amit Sutha as the new CEO for its Malaysia operations. He will report to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia. Before joining…
Knauf India appoints Vijay Mishra as Commercial Director for Growth and Expansion.
Knauf India has appointed Vijay Mishra as its Commercial Director, bringing over 23 years of experience in sales, marketing, and business development. Mishra has held leadership roles at brands like…
Schbang names Dipshika Ravi as National Creative Director, Digital.
Schbang has appointed Dipshika Ravi as its new Digital National Creative Director for West & North. With 17 years of experience, Dipshika has worked on over 600 digital campaigns for…
Trump responds: Will Elon Musk or Larry Ellison buy TikTok?
US President Donald Trump expressed openness to tech billionaires Elon Musk and Larry Ellison purchasing half of TikTok in a partnership with the US government. At a White House event,…
One7Sports unveils sports streaming platform One7Live.
One7Sports has introduced One7Live, an OTT platform aimed at transforming sports streaming and fan engagement globally. The platform offers live matches, behind-the-scenes access, player interviews, and original shows, providing fans…
Tejal Kumta Pradhan Joins Dentsu India as Senior Vice President – Account Management & Customer Service, Sokrati
Dentsu India has announced the appointment of Tejal Kumta Pradhan as Senior Vice President – Account Management & Customer Service for its Media Practice, Sokrati. This strategic hire reflects Dentsu’s…
Dentsu India Media adds 80 brands, achieves 10% billing growth.
Dentsu India’s Media Practice celebrated a transformative 2024, adding 80 brands to its portfolio and achieving 10% growth in billings. This rebounds from 2023’s challenges set the stage for ambitious…
Havells and Vicky Kaushal encourage men to #TakeChargeofYourLook.
Havells India has launched two campaigns featuring Bollywood star Vicky Kaushal to promote its grooming range, including the Havells Super Grooming Kit and trimmer. The campaigns emphasize the message #TakeChargeofYourLook,…
ZEE launches Agency Premier League T20 ahead of DP World ILT20 Season 3.
Zee Entertainment Enterprises (ZEEL) is launching the inaugural Agency Premier League T20 to promote the third season of the DP World International League T20 (ILT20). The event will take place…
IDFC FIRST Bank launches the new FIRST EA₹N RuPay credit card.
IDFC FIRST Bank, in collaboration with RuPay, has launched the FIRST EA₹N RuPay Credit Card, a UPI-enabled credit card backed by a Fixed Deposit. This card is available instantly online,…
Zomato’s District app reaches 6.5 million downloads.
Launched in November 2024, Zomato’s District app has quickly gained traction, surpassing 6.5 million downloads within a few months. The app’s focus is on transitioning users from platforms like Zomato,…
Instagram launches ‘Edits,’ a video editing app for creators.
Instagram has announced the launch of Edits, a new video editing app designed to rival TikTok’s CapCut. Scheduled for release on March 13, 2025, the app offers creators advanced tools…
Dubai launches AI seal to certify trusted AI firms.
The Dubai Centre for Artificial Intelligence (DCAI) has launched the “Dubai AI Seal” to certify trusted AI companies and position Dubai as a global AI leader. Introduced under the directives…
Nazara Raises ₹495 Cr, Acquires ZeptoLab Games
Arpit Khandelwal (Plutus Wealth Management) and Mithun Sacheti (Caratlane) have partnered with Nazara Technologies and its promoters, Vikash and Nitish Mittersain, investing ₹495 crore via Axana Estates LLP. This deal…
Centerfruit launches new campaign: “Kaisi Jeebh Laplapayee.”
Centerfruit, from Perfetti Van Melle, has launched an exciting new campaign featuring the tagline “Kaisi Jeebh Laplapayee,” which highlights the brand’s promise of an irresistible fruity taste. The campaign introduces…
Interactive Avenues wins IAMAI’s ‘Digital Agency of the Year’ for the 12th time.
Interactive Avenues, the digital arm of IPG Mediabrands India, won the prestigious ‘Best Digital Agency of the Year’ (Gold) at the IAMAI India Digital Awards, marking its 12th win. The…
Fixderma appoints Venugopal Nair as Chief Business Officer – OTC.
Fixderma has promoted Venugopal Nair to Chief Business Officer (CBO) for its OTC Division. With over 20 years of experience in the cosmetic and FMCG sectors, Venugopal has been key…
TikTok resumes U.S. operations after Trump’s efforts to restore access.
TikTok has resumed services for U.S. users after President-elect Donald Trump announced the app would be allowed back online following his inauguration. The platform, which had faced potential shutdown due…
OMD India awarded the integrated media mandate for HDFC Life
After a competitive multi-agency pitch, OMD India has secured the integrated media mandate for HDFC Life, a leading life insurance provider in India. HDFC Life, known for its customer-centric solutions…
TikTok shuts down for U.S. users.
The U.S. implemented a nationwide ban on TikTok, preventing internet providers and app stores from offering the app. Despite reports suggesting a gradual phase-out, TikTok shut down on its own…
JioCinema is the world’s fastest-growing subscription platform, says Kiran Mani.
The 19th edition of IAMAI’s India Digital Summit featured a session on how technology, access, and innovation are transforming India’s entertainment landscape. Led by Kiran Mani, CEO – Digital, JioStar,…
JK Lakshmi Cement unveils TVC for ‘Soch Karo Buland’ campaign.
JK Lakshmi Cement (JKLC) launched a new TVC featuring Indian cricket captain Rohit Sharma as part of its rebranding campaign, ‘Soch Karo Buland.’ The ad, created by Fisheye Creative Solutions,…
Knauf India boosts brand presence with nationwide airport OOH campaign.
Knauf India, a leader in building materials, has launched an Out-of-Home (OOH) campaign across key airports in India to target business travelers, architects, and builders. The campaign highlights Knauf’s focus…
CCI vs. Meta: Appellate court to decide on WhatsApp data sharing.
The National Company Law Appellate Tribunal (NCLAT) will decide on January 23rd regarding Meta’s appeal against a Rs 213.14 crore penalty imposed by the Competition Commission of India (CCI) for…
Nielsen launches essential planning guide for the media industry.
Nielsen has launched its 2025 Upfront/NewFront Guide, a key resource for media buyers and sellers preparing for the 2025-2026 Upfronts/NewFronts planning season. The guide provides essential cross-media data and insights…