Puma’s early bet on women’s sports sets new marketing blueprint
The BCCI has announced a ₹51 crore cash prize for the Indian women’s cricket team following their historic World Cup victory over South Africa — surpassing the ICC’s official prize…
Creativefuel Acquires Recommendation Community & Music Community
Mumbai, November 4, 2025: Creativefuel, one of India’s fastest-growing creative agencies and among the few with the largest portfolio of owned IPs, has announced the strengthening of its media &…
JLL India names Gaurav Sharma head of Hotels & Hospitality business
JLL India has appointed Gaurav Sharma as Head of Hotels & Hospitality Group, India, and Senior Director, Hotel Capital Markets, Asia, marking his return to the firm. Based in Delhi,…
WattPower unveils “Wired for Good” campaign redefining energy for progress
WattPower, a global renewable energy leader, has launched its new digital campaign, “Wired for Good”, redefining energy as a force for purpose and progress. The film positions energy not just…
TechnoSport strengthens Activewear Leadership with Myntra’s M-Now debut; Overall Q-Commerce Growth to Contribute ~20% Revenue
National, 03 November 2025: TechnoSport, India’s fastest-growing activewear brand, has announced its launch on M-Now, the hyper-speed delivery service of one of India’s leading fashion, beauty and lifestyle platforms, Myntra.…
ENO brings wedding feast comedy with Sunil Grover and more
ENO has launched its new campaign, “Shaadi Ki Buffetbaazi”, a humorous take on India’s grand wedding feasts. Starring Sunil Grover, Mallika Dua, Gaurav Gupta, Amit Tandon, Naman Arora, and Manvi…
Swiss Beauty unveils ‘We Got You, Girl!’ campaign celebrating bold, expressive women
As the wedding season kicks in, Swiss Beauty has launched its new campaign, “We Got You, Girl!”, featuring brand ambassador Taapsee Pannu. The campaign celebrates the confidence, versatility, and expressive…
BharatPe Names Industry Veteran Shilpi Kapoor as Head of Marketing to Drive Brand Expansion & Consumer Growth
National, 3rd November 2025: BharatPe, India’s leading financial services and UPI payments platform, today announced the appointment of Shilpi Kapoor as its Head of Marketing. She will spearhead brand strategy,…
GoKwik Elevates Abhinav Midha to Chief Business Officer
GoKwik has promoted Abhinav Midha to Chief Business Officer (CBO), where he will oversee business strategy, sales, and partnerships to drive the company’s next phase of growth as a global…
Mudramax names Atrayee Chakraborty SVP – Strategy
Mudramax has appointed Atrayee Chakraborty as Senior Vice President – Strategy, where she will lead human-centric, insight-driven media strategies. She will report to Navin Kathuria, EVP, Mudramax. With over 20…
Annapoorna Masalas and Dentsu Creative Webchutney Launch “Vera Level” Campaign for Chicken Masala
Annapoorna Masalas, part of Gemini Edibles & Fats India Ltd, has teamed up with Dentsu Creative Webchutney for a lively new campaign promoting its Chicken Masala variant. Centered around the…
HMD Global names Abhishek Ranjan CMO for India and APAC
HMD Global has promoted Abhishek Ranjan to Chief Marketing Officer for India and the APAC region. Previously Head of Brand Marketing since October 2022, he led brand transformation, product campaigns,…
MARS Cosmetics Appoints Anshu Arora Sindhwani as Head of Product to Drive Innovation and Growth
MARS Cosmetics has named Anshu Arora Sindhwani as its Head of Product, marking a key step in strengthening its leadership and accelerating product innovation. With over 15 years of experience…
Big Bowl Launches High-Energy ‘Smash Your Hunger’ Campaign to Take on India’s Hunger Moments
Mumbai, 3rd November: Big Bowl, one of India’s fastest-growing cloud kitchen brands offering the largest range of Indian and Chinese bowls and a presence across 240+ locations in 40+ cities,…
SW Network and Anytime Fitness launches a witty campaign that someone Unexpected Paid For
New Delhi, India – 3rd November, 2025: SW Network, in collaboration with Anytime Fitness India, has launched a witty and relatable campaign that captures one of fitness’s most common behaviours:…
Mobavenue names Microsoft’s Ben John to its Advisory Board
Mobavenue, a global AI-powered AdTech and consumer growth company, has appointed Ben John, VP of Engineering at Microsoft AI, to its Advisory Board. Ben will advise on AI innovation, deep-tech…
Samir Sagar appointed Senior Vice President at TBWA\India
Advertising veteran Samir Sagar has joined TBWA\India as Senior Vice President, bringing over a decade of experience across leading creative agencies in India and abroad. He previously served as Business…
Hyundai India reports October 2025 sales of 69,894 units
Hyundai Motor India reported total sales of 69,894 units in October 2025, comprising 53,792 domestic units and 16,102 exports. COO Tarun Garg attributed the strong performance to festive demand and…
Netflix partners with Yash Raj Films to stream iconic Bollywood hits
Netflix has partnered with Yash Raj Films (YRF) to bring a treasure trove of iconic Bollywood films to global audiences. Starting November 1, the curated collection will roll out in…
Peter England teams up with Karan Johar & Rohit Saraf for ‘The Bollywood Wedding’
Peter England has launched its new campaign, The Bollywood Wedding, featuring Karan Johar and Rohit Saraf. Conceptualised by Ogilvy, the campaign celebrates the colour, energy, and drama of Indian weddings…
Ceuticoz ties up with Dabur NewU to expand dermatologist-led skincare in India
Ceuticoz, a fast-growing dermatologist-led skincare brand, has partnered with Dabur NewU to make science-backed skincare more accessible across India. Launched in September 2025, the collaboration brings Ceuticoz’s top-selling serums, sunscreens,…
Tata Motors renames Commercial Vehicle arm as Tata Motors Limited
As part of its ongoing restructuring, Tata Motors Passenger Vehicles Limited announced that its former subsidiary, TML Commercial Vehicles Limited, has been renamed Tata Motors Limited, effective October 29, 2025.…
GCPL ups ad spends to ₹376 cr in Q2 FY26; revenue up 4%, profit dips
Godrej Consumer Products Ltd (GCPL) ramped up its advertising spend in Q2 FY26 to ₹375.74 crore, up 20% quarter-on-quarter, even as profits softened due to higher brand investments. Ad spends…
Apple reports record $112 billion profit for FY25
Apple ended fiscal year 2025 with record annual profit of $112 billion, up 19.5% from last year, and revenue of $416.2 billion, a 6.4% rise driven by strong iPhone demand…
Nectar360 partners with FareShare to expand coalition and enhance value for members
Nectar360, operator of the UK’s largest loyalty programme, Nectar, has added FareShare—the country’s leading food redistribution charity—to its coalition. The partnership enables members to earn Nectar points by donating to…
KULT names Adyasha Roy Tomar Head of Creative and Brand
KULT, a beauty-tech platform focused on personalisation and discovery, has appointed Adyasha Roy Tomar as Head of Creative and Brand Communication. With over a decade of experience in creative direction,…
Diageo India appoints Varun Koorichh as VP Marketing
Varun Koorichh has been appointed as Vice President – Marketing, Portfolio Head Premium and Luxury at Diageo India. He joined the company in 2023 as VP Marketing – Category Head…
Preetam Thingalaya appointed VP Marketing at Bullet
Preetam Thingalaya has joined Bullet, India’s first micro-drama app, as Vice President of Marketing, according to his LinkedIn post. In partnership with Zee Entertainment, Bullet aims to deliver vertical, bite-sized,…
Polycab’s new Green Wires TVC stresses that safety begins behind the walls
Polycab, one of India’s leading electrical brands, has launched a new TVC for its flagship product, Green Wires, underlining that true safety starts behind the walls. The campaign urges consumers…
Publicis Groupe to acquire Southeast Asia’s HEPMIL Media Group
Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, Southeast Asia’s leading influencer agency, bolstering its social-first and creator-led capabilities in the region’s fast-growing digital market. Founded…