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TRIOOH, a new OOH advertising agency founded by industry veteran Anuj Bhandari, has launched with a mission to redefine the sector using a data-driven, tech-led approach. Unlike traditional models, TRIOOH…
New Delhi, 23rd June 2025: Haldiram’s, India’s traditional sweets and snacks major, has unveiled its latest festive campaign, “Teej ki Meethi Lehar,” celebrating Teej – the festival that honours the…
Mumbai, 23rd June 2025: Madison World’s outdoor arm, MOMS, has launched a high-impact OOH campaign for Mother Dairy across Lucknow and Varanasi. The campaign features a mix of formats like…
Tanya Singh has joined Diageo India as Senior GM – Brand Marketing for Johnnie Walker. She brings over a decade of experience across CPG, retail, and luxury, having previously led…
Snap Inc., the parent of Snapchat, has acquired Saturn Technologies, a popular social calendar app among U.S. high-school and college students, to deepen engagement with Gen Z. Saturn will continue…
Instamart has launched a first-of-its-kind sunlight-activated newspaper ad that uses photochromatic ink to turn illustrated mangoes golden under sunlight, evoking summer nostalgia and childhood memories. The creative, featuring a playful…
A confidential WhatsApp group of top ad agency heads has become the center of a corporate controversy after two Dentsu India executives secretly shared group chats and internal intel with…
WPP was named Creative Company of the Year at the 2025 Cannes Lions International Festival of Creativity, recognising the outstanding creative work across its agencies. WPP won a total of…
JM Financial has launched its digital campaign #BachkeRehnaRe to raise awareness about the rising threat of financial scams. Centered around a humorous film titled Scam Ka Check Mate, the campaign…
At the 2025 Cannes Lions, Adobe announced major AI-driven upgrades to GenStudio, its all-in-one content platform designed to streamline the planning, creation, and delivery of marketing campaigns. The new features…
Digiace, a new-age digital advertising brand, has entered the Indian market through a strategic partnership with Southeast Asia’s Martech player YMT Ads. Headquartered in Mumbai and led by industry veteran…
NDTV India has appointed Rohit Vishwakarma as its new Managing Editor, reinforcing its commitment to bold journalism and future-ready storytelling. With over 21 years in broadcast and digital media, Vishwakarma…
On the fourth day of the 2025 Cannes Lions International Festival of Creativity, Ogilvy and Dove were awarded the Grand Prix in Creative Strategy – Long-Term Brand Platform for their…
Crompton Greaves Consumer Electricals increased its advertising spend by 2.88% to ₹305.75 crore in FY25, focusing on digital and performance marketing to boost visibility, especially for water heaters and air…
HCLTech has entered a multi-year strategic partnership with E.ON, one of Europe’s largest energy companies, to support its global cloud transformation journey. As part of the deal, HCLTech will set…
Network18 has launched Creator18, a new digital venture aimed at empowering the global creator economy. Announced via LinkedIn, the initiative focuses on talent management, influencer partnerships, and creative strategy. Creator18…
Integral Ad Science (IAS) has introduced new AI-driven contextual category reporting for Meta platforms, expanding measurement capabilities across Facebook and Instagram Feed and Reels. This launch enhances IAS’s ongoing partnership…
Vertiv has named Mike Giresi as its new Global Chief Information Officer, effective June 30, 2025. Giresi will lead initiatives in AI adoption, cybersecurity, product security, and digital transformation to…
G-SHOCK, the Casio watch brand, has unveiled its latest campaign, Rise Above the Shocks, featuring brand ambassador Vicky Kaushal. The campaign emphasizes resilience and celebrates youth who overcome life’s pressures…
Mumbai, 18 June, 2025: Publicis Groupe’s creative powerhouse BBH India has earned global applause with a Bronze Lion at Cannes Lions International Festival of Creativity 2025 for Garnier L’Oréal’s campaign…
LePub delivered a stellar performance on Day 3 of Cannes Lions 2025, winning 14 Lions—1 Gold, 6 Silver, and 7 Bronze—across categories like Creative B2B, Direct, Media, PR, and Social…
The Trade Desk has partnered with quick commerce platform Zepto to link digital ad campaigns with real-time sales insights, enhancing targeting precision and campaign measurement. Marketers using The Trade Desk…
Mumbai, June 18th, 2025: WPP Media has secured the complete media mandate for Nilkamal Limited, with EssenceMediacom leading the charge across both digital and offline channels. The mandate covers media…
Yango has been appointed as the digital media agency for Amber Tiles, a leading tile and stone retailer in Australia. As part of the partnership, Yango will oversee digital media…
1. AI in Advertising – Superpower for Growth or the Industry’s Slow Poison? Your POV? “AI in advertising is undeniably becoming a superpower for growth. Just like the internet era…
Gurgaon, India – 18-June-2025: Digital ShoutOuts, a leading name in digital innovation and advertising intelligence, has officially launched Audience Base, India’s first AI-powered media planning platform that transforms how marketers…
OMD India has been awarded the media planning and buying mandate for Muthoot Finance for Q2 of the current financial year, as reported by Exchange4media. The account, worth around ₹200…
MiQ and dentsu have formed a strategic partnership, making MiQ the official Intelligence Partner for dentsu. As the first holding company to integrate MiQ Sigma—MiQ’s AI-powered programmatic platform—dentsu aims to…
On Day Two of Cannes Lions 2025, Indian agencies continued their winning run with key awards in Design, Music, and Sports categories. Ogilvy Bangalore won Bronze in Design Lions for…
Del Monte has launched its new campaign, ‘The Better Can’, in India to highlight its premium can-packaged juices, which offer longer freshness and a more indulgent experience compared to traditional…