Initiative - Advertising Reporter

Advertising Agency Media

Initiative bags two-year media mandate for Pernod Ricard India and APAC

November 11, 2026 admin

Pernod Ricard India has appointed Initiative, an Omnicom Media agency, as its media agency partner across nine key markets in India and the Asia-Pacific (APAC) region. The appointment follows a…

Agency Brand Movement

IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate.

April 8, 2024 Advertising Reporter Staff

IPG Mediabrands India’s Initiative will be handling the media duties of Air India. The media planning and buying group’s victory gave the advertising holding giant, IPG, a double win, especially…