Delhi HC directs OpenAI to respond to ANI’s copyright lawsuit.
The Delhi High Court has issued a notice to OpenAI following an application by the Indian Music Industry (IMI), which seeks to join an ongoing copyright lawsuit filed by ANI.…
Zomato unveils second edition of Plastic-Free Future Packathon.
Zomato, in collaboration with Startup India and DPIIT, has announced the second edition of the Plastic-Free Future Packathon. This competition aims to find sustainable packaging solutions for food delivery, and…
Adidas adopts ‘Believe’ as its mantra for ICC Champions Trophy.
Adidas’ latest campaign, featuring Indian cricket stars like Virat Kohli, Rohit Sharma, and Hardik Pandya, highlights the impact of positive sideline support in sports. Rooted in global research revealing that…
Sharvari becomes Sprite’s female brand ambassador!
Sprite India has officially signed Sharvari as its new brand ambassador, recognizing her refreshing, young, and cool persona that aligns perfectly with the brand’s identity. Known for her standout performances…
JioHotstar teams up with Nielsen for advanced ad measurement before Tata IPL 2025.
Nielsen will provide data-driven insights to enhance advertising transparency and campaign performance on JioHotstar. Using tools like Nielsen ONE Ads and Volumetric and Reach Analysis, advertisers can track impressions, clicks,…
Himalaya Wellness launches ‘India’s No. 1’ campaign with RCB Women’s Team.
Himalaya Wellness continues its partnership with the RCB Women’s Team for the third year, launching the ‘India’s No. 1’ campaign. Featuring top players like Smriti Mandhana, Shreyanka Patil, and Richa…
Nas Daily launches 1000 Media marketing agency in India.
Nas Daily (Nuseir Yassin) has launched his first marketing agency, 1000 Media, in India. Built on impactful storytelling, the agency aims to help brands and creators craft viral, emotionally engaging…
Advertising Club Trivandrum launched, fostering creative collaboration.
Trivandrum marked a milestone in the advertising and media world with the launch of Advertising Club Trivandrum (ACT) on Valentine’s Day, themed ‘For the Love of Advertising.’ Held at Hyatt…
Shaadi.com celebrates JioHotstar merger with witty banter.
Shaadi.com joined the fun to celebrate the JioCinema and Disney+ Hotstar merger with a playful twist this Valentine’s Day, calling it the ‘perfect match.’ On February 14, 2025, billboards across…
Bajaj Consumer Care posts strong Q3 FY25 results, fueled by sales growth.
Bajaj Consumer Care Limited released its unaudited standalone financial results for Q3 and the nine months ending December 31, 2024, reporting strong revenue growth driven by robust sales. Key Financial…
JioCinema and Disney+ Hotstar unite 50 cr users as JioHotstar.
JioStar, the joint venture of Viacom18 and Star India, has launched JioHotstar, merging JioCinema and Disney+ Hotstar to offer a unified entertainment and sports streaming platform. Subscription plans start at…
Wow! Momo reimagines unconditional love in its Valentine’s Day campaign.
Wow! Momo redefines Valentine’s Day with a heartfelt campaign celebrating the purest love—a mother’s bond with her child. The film features a young boy honoring his mother, shifting the focus…
Nielsen names Kirsten Riolo head of ANZ Custom Research Division.
Nielsen has named Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, overseeing its new Custom Research Division. She will lead primary research initiatives, helping brands refine…
The Trade Desk CEO acknowledges Q4 shortfall despite $2.4B revenue in 2024.
The Trade Desk reported a 26% YoY revenue growth in 2024, reaching $2.4 billion, with $12 billion in ad spend on its platform. However, Q4 revenue of $741 million (22%…
HUL, ITC, and Dabur are among FMCG giants investing heavily in Maha Kumbh ads.
The Maha Kumbh in Prayagraj, a major religious event, has attracted millions of devotees and tourists. FMCG brands are seizing this opportunity to advertise, with companies like HUL, Amul, Dabur,…
Amazon pilots ‘Amazon Now’ quick commerce in Bengaluru.
Amazon has entered India’s quick commerce market with a pilot program, Amazon Now, in select Bengaluru areas, promising 10-minute deliveries. Initially focused on groceries and essentials, it plans to expand…
IntelliSmart raises smart meter awareness for 450M at Maha Kumbh 2025.
Maha Kumbh 2025 has surpassed expectations, attracting over 450 million devotees by February 11, ahead of projections. This grand event has seamlessly combined spirituality with modern innovations in crowd management,…
Cetaphil appoints Rashmika Mandanna as brand ambassador.
Cetaphil has appointed actress Rashmika Mandanna as the ambassador for its Bright Healthy Radiance (BHR) range. The collaboration aims to inspire people to embrace their natural beauty, break free from…
Kushager Tuli comes on board Tilt Brand Solutions as President – Creative
Mumbai based Brand and Communications consultancy, Tilt Brand Solutions has announced the appointment of Kushager Tuli as President – Creative. He was last, Executive Creative Director at Leo Burnett. An…
Simply Fresh inspires a fresh perspective on love with #KaroSabsePyaar campaign
Simply Fresh, the flagship brand of BN Group, one of India’s leading edible oil manufacturers, has launched a touching Valentine’s Day campaign. Titled #KaroSabsePyaar, the campaign encourages people to celebrate…
RBL Bank and D. Gukesh Launch ‘Right Moves’ Campaign
RBL Bank has launched its new campaign, ‘Right Moves,’ featuring brand ambassador D. Gukesh. The campaign draws parallels between chess and life, highlighting the importance of planning, adaptability, and support…
Hyundai India Launches Valentine’s Campaign: #PickYouUp
Mr. Gaurav Arora, Co-founder of Social Panga, the creative agency behind the campaign, commented, “The simplest gestures often hold the deepest meaning. #PickYouUp was about recognizing those moments of unspoken…
SharkNinja appoints ex-IKEA Creative Chief as Global Marketing Head.
SharkNinja has appointed Linus Karlsson as Executive VP & Chief Creative Officer, effective March 3. In this newly created role, Karlsson will lead brand storytelling, creative strategy, and consumer engagement…
Verve Media secures Valvin Nutraceuticals’ social media mandate.
Verve Media has secured the social media mandate for Valvin Nutraceuticals Pvt Ltd (VNPL), a leading animal health company in India. The agency will focus on enhancing Valvin’s digital presence…
Digidarts wins Dabur’s Performance Marketing mandate.
Digidarts, a leading performance marketing agency, has won the digital mandate for Dabur, one of India’s most iconic FMCG brands. This partnership aims to enhance Dabur’s digital presence, leveraging data-driven…
BookMyShow shares joy with a heartfelt Valentine’s Day campaign.
This Valentine’s Day, BookMyShow is celebrating human connection in all forms with its #SpreadTheJoy campaign. At select PVR cinemas in Mumbai, moviegoers will find uplifting message cards, encouraging them to…
GroupM TYNY 2025: Data clean rooms are key for privacy-first marketing.
As privacy regulations tighten, data clean rooms are set to become essential for marketers in 2025, according to GroupM’s TYNY 2025 Report. Advertisers can use clean rooms to enhance audience…
Vinyl Group enhances its media presence with the launch of Vinyl Media.
Music company Vinyl Group is making a strong entry into the media space with the launch of Vinyl Media, bringing its owned and licensed publications under one umbrella. Led by…
Vipasha Bhuptani Takes on New Role as National Head – Communications Planning, India at GroupM
Vipasha Bhuptani has recently announced her new role as the National Head – Communications Planning, India at GroupM, marking an exciting new chapter in her career. She shared the update…
Rishabh Pant becomes Adidas’ latest brand ambassador.
Adidas has announced a multiyear partnership with Indian cricketer Rishabh Pant, adding him to its elite athlete roster alongside stars like Jude Bellingham, Noa Lyles, and Rohit Sharma. Known for…