Maruti Suzuki launches safety campaign promoting 6 airbags
Maruti Suzuki ARENA has made six airbags standard in more of its popular models — WagonR, Alto K10, Celerio, and Eeco — joining Swift, Dzire, and Brezza in offering enhanced…
Prime Video India to show ads unless users pay ₹699 extra
Starting June 17, 2025, Prime Video India will introduce limited ads on shows and films, ending nearly nine years of ad-free streaming. The move aligns with Amazon’s global strategy to…
Arvind Mohta named Marketing Director at Allied Blenders and Distillers
Allied Blenders and Distillers Limited (ABDL) has appointed Arvind Mohta as its new Marketing Director, effective May 14, 2025. He replaces Arvind Hangal, who resigned and will take a senior…
WPP reshapes creative arm: Grey shifts under Ogilvy.
WPP is moving creative agency Grey under Ogilvy’s leadership as part of ongoing efforts to streamline its global operations. Grey will no longer report to AKQA Group, ending an alignment…
Oliva Clinics boosts digital presence with Team Pumpkin.
Oliva Clinics has expanded its digital partnership with integrated marketing agency Team Pumpkin to strengthen its social media presence and boost awareness around its science-backed dermatology treatments. With 32 clinics…
Dabur Amla and Nayab Midha unite for a heartfelt Mother’s Day tribute.
Dabur Amla has unveiled a touching digital film featuring renowned spoken word poet Nayab Midha, centered on a heartfelt letter from a daughter to her mother. The campaign, titled Maa…
Honda Cars India appoints Burson as strategic communications partner.
Burson, a global communications firm, has been appointed the strategic communications partner for Honda Cars India Ltd. The agency will provide integrated communications support to strengthen Honda’s brand positioning and…
Goafest 2025 Debuts ‘Advertising Plays’ — A New Celebration of Agency Culture Through Play
May 13, 2025; Mumbai, India: Deepening engagement and staying true to its maiden edition with the nouvel Goafest Village concept, Goafest 2025 today introduces ‘Advertising Plays’ — a sports and…
Billdesk Co-Founder M.N. Srinivasu named IAMAI Chairman for 2025–2027.
The Internet and Mobile Association of India (IAMAI) has elected M.N. Srinivasu, Co-founder of Billdesk, as its new Chairman, succeeding Harsh Jain of Dream Sports. Harshil Mathur, Co-founder and CEO…
Google reveals new ‘G’ logo in first major update since 2015.
Google has launched a refreshed version of its iconic ‘G’ logo, marking the most significant design change in nearly a decade. The updated logo swaps the previous segmented look for…
Carlsberg reunites Liverpool legends to mark 2005 Champions League win.
Carlsberg has launched a limited-edition “Miracle Can” to commemorate the 20th anniversary of Liverpool’s iconic 2005 Champions League comeback against AC Milan. The can blends Carlsberg’s green with Liverpool’s red…
Sumeer Mathur Joins McCann Worldgroup as Chief Strategy Director
McCann Worldgroup has welcomed Sumeer Mathur as its new Chief Strategy Director, a key appointment aimed at strengthening the agency’s strategic leadership in India. Mathur announced his new role via…
Maruti Suzuki ARENA launches campaign promoting 6-airbag safety benefits.
Maruti Suzuki ARENA has made 6 airbags standard across its popular models—WagonR, Alto K10, Celerio, and Eeco—aligning with its goal to make advanced safety accessible to all. These models now…
EssenceMediacom wins Hero MotoCorp’s consolidated media mandate.
EssenceMediacom has won the consolidated media mandate for Hero MotoCorp following a competitive multi-agency pitch. This marks the first time Hero MotoCorp has unified media duties for its brands—Hero, VIDA,…
L’Oréal elevates Sanchari Biswas to Head of Media & Digital for Consumer Products.
Sanchari Biswas has been promoted to Head of Media & Digital for L’Oréal’s Consumer Products Division, as announced on LinkedIn. She joined the company in 2023 as Media and Digital…
Himalaya Wellness launches new campaign highlighting gum health.
Himalaya Wellness has launched the second edition of its #ItStartsWithGums campaign on Gum Health Day to raise awareness about the importance of gum health, rooted in Ayurvedic principles. The campaign…
Shashi Sinha appointed Executive Chairman of IPG Mediabrands India; Amardeep Singh named CEO.
IPG Mediabrands India has announced a leadership reshuffle to ensure stability and future growth. Shashi Sinha moves into the role of Executive Chairman, while Amardeep Singh, former CEO of Interactive…
Nissan India honors norm-breaking moms in powerful new film.
Nissan Motor India has launched a heartfelt Mother’s Day film celebrating modern mothers who defy traditional norms. The film contrasts the outdated “perfect mom” image with powerful visuals of real…
Madison Media Alpha bags Media AOR for Zouk.
Madison Media Alpha, part of Madison World, has been appointed as the Media Agency on Record (AOR) for Zouk after a multi-agency pitch. The agency will handle both traditional and…
Swiggy’s Q4 FY25 ad spend and EBITDA margins hit by growth investments.
Swiggy’s Q4 FY25 shareholder letter reports a 34.5% year-on-year rise in monthly transacting users to 19.8 million, driven by heavy investments in advertising and marketing. While these efforts boosted growth,…
Shraddha Kapoor leads PYNK’s “Work. Pynk. Play” campaign.
PYNK, Lux Cozi’s women’s wear brand, has launched its new campaign film “Work. Pynk. Play” featuring Shraddha Kapoor, shifting from product-focused messaging to an emotionally driven narrative that celebrates the…
𝐏𝐚𝐫𝐚𝐦𝐨𝐮𝐧𝐭 𝐐𝟏: 𝐒𝐮𝐩𝐞𝐫 𝐁𝐨𝐰𝐥 𝐬𝐤𝐞𝐰𝐬 𝐚𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞; 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐠𝐫𝐨𝐰𝐭𝐡 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐬
Paramount Global reported strong Q1 2025 results driven by streaming growth and a successful content lineup. While total revenue fell 6% year-over-year due to the prior year’s Super Bowl boost,…
Six Indian experts to judge global creative entries at Cannes Lions.
The Cannes Lions International Festival of Creativity has announced its Shortlisting Jury for 2025, featuring a stellar lineup of experts from around the world—including prominent figures from India’s dynamic creative…
Britannia Industries posts revenue growth, names Varun Berry CEO.
Britannia Industries has appointed Varun Berry as CEO, effective May 8, 2025. He will continue as Executive Vice-Chairman and Managing Director with no change to existing terms. The company reported…
boAt x Blinkit drop Mother’s Day PSA starring Satish Ray.
This Mother’s Day, boAt and Blinkit have launched a witty PSA campaign featuring Satish Ray, urging Gen Z to go beyond Instagram tributes and actually gift their moms something meaningful.…
Domino’s Greece ‘wrecks pizzas’ to promote delivery driver safety.
Domino’s Greece’s ‘Crashed Pizzas’ campaign sends a clear message: driver safety is more important than fast or flawless deliveries. By showcasing wrecked pizzas, the campaign reflects a shift from the…
Sun Pharma launches new India campaign: ‘Touching 1,000 Lives Every Minute’.
Sun Pharma, India’s largest pharmaceutical company, has launched a new brand campaign titled ‘Touching 1,000 Lives Every Minute’, highlighting its global healthcare impact and daily reach through 1,000 prescriptions per…
Disney posts $300M equity loss from India joint venture.
Disney’s Q2 FY2025 earnings report outlines the financial impact of its India joint venture with Reliance Industries. Finalized in November 2024, the deal merges Disney’s Star India and Disney+ Hotstar…
Meta wins $168M lawsuit against spyware maker NSO.
Meta has won a $168 million verdict against Israeli spyware firm NSO Group after a six-year legal battle over the illegal use of WhatsApp to install spyware on users’ devices.…
CCI issues new rules on predatory pricing.
The Competition Commission of India (CCI) has issued new regulations—the 2025 Cost of Production Rules—to assess predatory pricing by dominant firms. These rules replace the 2009 version and align with…