Zomato, India’s food ordering platform, has launched its digital-first Diwali campaign, ‘Have a WOW Diwali’, featuring actor Saif Ali Khan. The campaign takes a humorous look at the tradition of exchanging festive hampers, highlighting how conventional gifts such as towels, bedsheets, soaps and crockery often miss the essence of Diwali.
The campaign film uses Saif Ali Khan’s familiar “WOW” expression to bring the idea to life. As he receives a series of conventional festive gifts, he responds with the same characteristically flat “WOW” each time. The mood changes when a delivery partner wearing Zomato’s signature red T-shirt arrives with a Diwali hamper, prompting a more genuine reaction from the actor.
The campaign encourages consumers to bring food back to the centre of festive gifting, highlighting the appeal of hampers from mithai shops, bakeries and restaurants. Speaking about the initiative, Sahibjeet Singh Sawhney, Marketing Head at Zomato, said the brand was collaborating with Saif Ali Khan to highlight why food hampers make a fitting choice for Diwali gifting.
Conceptualised in-house, the film is now live on Zomato’s official Instagram and YouTube channels. Through its light-hearted storytelling, the campaign aims to connect with consumers during the festive season while showcasing the platform’s gifting offerings.
As part of the initiative, customers can order curated Diwali hampers from select restaurant partners through the Zomato app. The range includes mithai, assorted treats, desserts and chocolates, offering consumers a variety of food-led gifting options for the festive occasion.