Hashtag Orange, a leading integrated marketing agency, has been appointed by ROCA India to lead its digital transformation. The partnership aims to boost ROCA’s digital presence, enhance consumer engagement, and strengthen its leadership in the sanitaryware segment. The agency will develop a comprehensive digital strategy, including social storytelling, SEO, and data-driven media planning.
ROCA, known for its legacy of innovation and sustainability in bathroom solutions, is now focusing on digital growth to better connect with modern consumers. Leaders from both companies expressed enthusiasm about the collaboration, highlighting the shared vision of combining creativity, technology, and data to drive brand awareness and impact.