Crocs has announced Indian film star Rashmika Mandanna as its new global ambassador from India. Known for her expressive personality and wide appeal, Rashmika perfectly embodies Crocs’ values of individuality and self-expression.
The partnership kicks off with the brand’s new campaign, “Your Crocs. Your Story. Your World.”, spotlighting customizable Jibbitz™ charms and everyday Crocs as symbols of personal style. Featuring Rashmika in a visually rich film blending CGI and surrealism, the campaign reimagines daily moments into magical experiences, placing creativity and uniqueness at the forefront.
With this 360-degree rollout across digital, retail, and social platforms, Crocs aims to strengthen its presence in India, introducing bold new styles like the Bae Clog and vibrant colorways now available in stores and online.
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