FCB India has won a Gold Lion at the Cannes Lions International Festival of Creativity for its campaign ‘Lucky Yatra’ created for the Indian Railways.
The campaign transformed routine train journeys into exciting experiences by giving passengers a chance to win rewards with every ticket — celebrating the magic and nostalgia of rail travel. Lucky Yatra not only boosted engagement but also highlighted the pride and scale of the Indian Railways.
This win reinforces FCB India’s strength in creating purpose-driven, culturally resonant campaigns that truly move people.