Budweiser, official beer sponsor of the FIFA Club World Cup 2025, has launched its global campaign “Celebration in the Making” in India, bringing football fans unique experiences, cultural collaborations, and limited-edition merchandise.
The India rollout includes:
- Special-edition bottles in West Bengal and Maharashtra
- A fan jersey collab with streetwear brand Bluorng
- A football podcast hosted by Shah Rule
- Immersive Fan Parks in major cities
The campaign celebrates India’s growing football fandom while tying into Budweiser’s global efforts like the “Bring Home The Bud” beer giveaway and the high-energy “ThunderBud” film.