SBI General Insurance is celebrating Independence Day with #TributeToIndia, a unique sonic rendition of the national anthem crafted in collaboration with music composer Sneha Khanwalkar. The campaign captures India’s remarkable journey from 1947 to the present, using iconic sounds that have defined each era—ranging from the whistle of steam engines, school bells, and typewriters to the beeps of keypad phones, smartphone notifications, and UPI alerts. Blending archival footage with contemporary visuals, the film reflects the nation’s progress, resilience, and vibrant spirit.
As a brand rooted in Suraksha aur Bharosa (protection and trust), SBI General Insurance aims to offer every Indian a fresh way to engage with the national anthem—not just as a symbol of pride, but as a reflection of growth. The #TributeToIndia campaign will roll out across digital platforms, serving as the company’s salute to the people of India and their extraordinary journey of development.