Summercool Home Appliances has signed Bollywood actor Ajay Devgn as its brand ambassador for two years. He will promote the company’s cooler range along with its upcoming refrigerator and air conditioner lines.
The association will kick off with a Diwali campaign and span TV, print, digital, outdoor media, and product packaging. Summercool aims to boost brand visibility, consumer trust, and market reach across urban and rural India.
CMD Sanjeev Kumar Gupta said Ajay Devgn’s credibility and pan-India appeal align with Summercool’s values of trust, reliability, and performance, strengthening its position as a leading name in cooling solutions.