Kotak Mahindra Group has awarded its media mandate to dentsu X India after a multi-agency pitch. The account will be serviced from dentsu’s Mumbai office.
As part of the mandate, dentsu X will handle integrated media strategy across TV, Print, Radio, and Digital for Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The agency will leverage data, tech, and cultural insights to deliver full-funnel, outcome-driven solutions.
The partnership aims to boost Kotak’s visibility and engagement, supporting its digital transformation journey and connecting with India’s growing base of aspirational customers.