Zupee has launched Zupee Studio, a short-format content platform offering 1–3 minute stories across genres like romance, drama, comedy, and thriller. Initially available on Android and soon on iOS, it is designed for Tier 2 and Tier 3 audiences seeking mobile-first entertainment.
The launch marks Zupee’s expansion beyond gaming into the broader entertainment space, with CEO Dilsher Singh Malhi calling it the first step toward creating new experiences that bring joy, connection, and storytelling to millions across Bharat.