TBWA\India has appointed Rohit Mukherjee as Executive Creative Director at its Gurgaon office, where he will champion the agency’s Disruption philosophy and drive creative excellence.
With nearly 20 years of experience, Mukherjee has held roles at Rediffusion, Publicis, McCann, DDB Mudra, Bates, and most recently Dentsu Creative Isobar, where he served as Group Executive Creative Director. He has led major campaigns for brands like Airtel, Nestlé, Colgate-Palmolive, Dabur, Diageo, and Kia Motors, including Colgate’s iconic “Kya Aapke Toothpaste Mein Namak Hai?” campaign.
Welcoming him, Russell Barrett, TBWA\ India’s Chief Creative Experience Officer, praised his pedigree and disruptive mindset. Mukherjee, whose work has been recognized at Cannes Lions, Spikes, ABBYs, EFFIES, and more, said he is excited to bring digital-first thinking and agile execution to inspire clients and colleagues alike.