Innocean has appointed Jijo Thomas as Vice President of Media to lead Kia India’s integrated media strategy, AI-powered delivery, measurement, and hyperlocal marketing.
Previously heading brand media at Swiggy, Jijo will now oversee communications planning, consumer insights, and broader brand strategy at Innocean. Leaders at Innocean highlighted his strong blend of performance-driven and strategic brand expertise, especially in digital and consumer tech.
Jijo said he is excited to take on the challenge of shaping auto marketing, which demands layered influence rather than linear consumer journeys. The move underscores Innocean’s push to place media at the core of brand and business transformation.