FCB Ulka, part of FCB India, has promoted Arnab Ray to Managing Partner, Growth. Arnab has been with the agency for six years, spearheading the Tata Motors PV and EV businesses and creating milestone campaigns such as New Forever, 100 Reasons to Go EV, and Easy to EV. Known for combining strategic depth with creative collaboration, he has been instrumental in building Tata Motors’ brand presence and driving EV adoption.
In his new role, Arnab will focus on strengthening client partnerships, accelerating growth initiatives, and delivering integrated business solutions. CEO Kulvinder Ahluwalia called the move a recognition of Arnab’s steady leadership and sharp thinking. Expressing gratitude, Arnab said the role is both an honour and a responsibility, and he looks forward to shaping impactful work and meaningful growth with clients.
Based in Mumbai, he will continue working closely with the national leadership team to further the agency’s growth agenda.