After seven years with Kia India, Shakti Upadhyay has joined Bajaj Auto as Vice President – Brands. He will lead the Sports Motorcycle category, including Pulsar and Dominar.
Upadhyay said he is honoured to contribute to Bajaj’s legacy of innovation and performance, aiming to strengthen brand love, expand global ambition, and celebrate the rider community. He expressed excitement about building bold brands and powerful machines with “The World’s Favourite Indian.”