Amit Lall has joined WPP Media as Planning Lead – West & South, bringing over 14 years of expertise in digital and mobile marketing. He has worked with 300+ brands, crafting strategies across multiple consumer touchpoints, and has earned 150+ local and global awards, including the Festival of Media and James Burke Awards. Under his leadership, OMD was twice recognized as “Mobile Agency of the Year,” reflecting his ability to combine creativity with measurable impact.
Beyond his agency work, Lall has co-authored The Curious Digital Marketer 2.0 and The ‘Why to How?’ of Mobile Marketing in India, and has shared his expertise as a trainer and guest lecturer at IIM Bangalore and KJ Somaiya. At WPP Media, he will lead initiatives in digital transformation, performance marketing, product strategy, and media planning, helping brands navigate an increasingly mobile-first and data-driven landscape.