Ivana Jewels, one of India’s fastest-growing lab-grown diamond brands, has appointed actress and entrepreneur Mouni Roy as its brand ambassador and launched its first TVC with the campaign message “See it. Wear it. Believe it.”
The ad highlights individuality, design, and everyday wear over traditional diamond claims, showcasing Mouni in a behind-the-scenes format that emphasizes authenticity and craftsmanship.
Co-founder Ayushi Jindal said Mouni embodies the brand’s values of confidence and individuality, making her the ideal face as Ivana expands across India. Mouni expressed her excitement, calling the jewellery “personal, real, and perfect for everyday style.”
With this collaboration, Ivana aims to connect with modern buyers seeking authenticity, sustainable style, and jewellery that feels personal.