UNIBIC Foods has appointed Ajay Bathija as CEO to lead the company’s growth in domestic and international markets. Bathija brings over 20 years of FMCG and beverages experience, including 18 years at The Coca-Cola Company across India and Southwest Asia.
UNIBIC, known for pioneering wire-cut cookies in India and offering over 40 product variants, aims to strengthen its product portfolio, deepen consumer engagement, and expand its global footprint under Bathija’s leadership. The company exports to 25+ countries and continues to innovate across cookies, snacks, chocolates, cakes, and traditional Indian sweets.
Chairman Sandeep Reddy highlighted Bathija’s expertise in brand building and consumer marketing as key to UNIBIC’s next growth phase, while Bathija expressed excitement to enhance the brand’s presence and drive innovation in India’s competitive packaged foods market.