Tanishq has launched its festive campaign “Mriganka,” featuring Manushi Chhillar and a new collection inspired by mythical and dreamlike worlds. Created by Lowe Lintas, the campaign blends art, heritage, and imagination, showcasing ethereal visuals and the timeless melody of Khoya Khoya Chand.
The Mriganka collection highlights intricate craftsmanship and modern expression, celebrating the festive spirit and the evolving identity of the modern Indian woman. The campaign film emphasizes light, music, and visual fantasy to bring Tanishq’s jewellery and its inspiration to life.