ASICS launched its first Company-Owned Company-Operated (COCO) store in India at DLF Mall of India, Noida, inaugurated by ASICS CEO Yasuhito Hirota and ASICS India MD Rajat Khurana. Actor and fitness enthusiast Sara Ali Khan headlined the launch, celebrating the brand’s focus on performance, innovation, and lifestyle.
The store offers an immersive retail experience across ASICS’ Performance Running, SportStyle, Core Performance Sport, and Apparel categories, blending minimalistic design with technology. The launch highlighted fitness, street-style fashion, and ASICS’ philosophy of “A Sound Mind in a Sound Body.”
ASICS plans to expand to 200 stores in India by 2026, reinforcing its long-term commitment to the market and growing domestic fitness culture.