Crompton Greaves Consumer Electricals has launched an AI-powered short film to celebrate Chhath Puja, highlighting how its pumps ensure uninterrupted water for household rituals and festive preparations. The film emphasizes the brand’s promise of reliability and trust—“Jahan Crompton, Wahan Bharosa”—showing how generations of families have depended on Crompton pumps for rituals, cooking, and prayers.
The campaign connects tradition with innovation, portraying Crompton as a quiet, dependable presence across festivals and daily life. Executives noted that the film captures the essence of Chhath Puja—water, devotion, and family—while reinforcing Crompton’s commitment to energy-efficient, reliable solutions for households and agriculture.