Kylie Cosmetics, founded by Kylie Jenner, has expanded its presence in India with a launch on Nykaa, marking a key milestone for the brand. Introduced locally by House of Beauty, the brand has seen rapid growth since debuting in April 2024, driven by its iconic Lip Kits.
Now available on Nykaa’s website, app, and stores, the partnership aims to tap into Nykaa’s 45 million–strong customer base and blend global appeal with local beauty insights. House of Beauty reported over 100% growth for Kylie Cosmetics in India and expects the Nykaa collaboration to further boost reach and sales.
While lip products remain bestsellers, eye and face categories are growing strongly, with fragrance emerging as a new hit. Kylie Cosmetics will also feature at Nykaaland 3.0 in Delhi (Nov 7–9), offering fans immersive brand experiences, new launches, and exclusive masterclasses.