Perplexity’s latest ad highlights a modern reflex — asking AI everything. The film features F1 star Lewis Hamilton and comedian Eric André, who both rely on Perplexity for quick answers, reinforcing how curiosity now flows through AI.
In India, the chatbot’s push continues with influencer collaborations and a tie-up with Airtel offering free pro access worth ₹17,000. As it seeks to stand out against ChatGPT, Perplexity positions itself as the go-to source for everyday questions — humanising AI as the new know-it-all companion.