In a first-of-its-kind collaboration, Asian Paints partnered with Spotify for I-POP, a vibrant celebration of India’s contemporary pop culture. The exclusive, invite-only event brought together real fans and Spotify Premium subscribers for an evening filled with music, colour, and creative expression.
Spotify’s I-POP platform celebrates the modern pop renaissance driven by India’s digital generation. Taking this movement from screen to stage, Spotify created an immersive space for young fans to connect with their favourite artists live.
Asian Paints infused the event with its signature creativity through a custom-designed mural inspired by music and celebration. The artwork showcased Chromacosm the world’s largest architectural colour system featuring over 5,300 shades. Guests also enjoyed a photo booth crafted from the brand’s iconic paint buckets, featuring the shade Love Song, blending colour and melody in a uniquely experiential way.
The evening’s highlight came when pop sensation Armaan Malik received a custom-painted guitar in his favourite Asian Paints hues, echoing the mural’s design. The event also featured electrifying performances by Aditya Rikhari, Sanju Rathod, King, Jonita Gandhi, Hansika Pareek, and Kushagra.
Pop music’s upbeat energy perfectly mirrors Asian Paints’ ethos of colour, creativity, and joy. With this collaboration, the brand extends its storytelling legacy into the world of music deepening its connection with a new generation of fans through vibrant expression and artful innovation.