Amazon Music has appointed Vivek Kataria as its new Brand Lead. In this role, he will drive brand strategy, marketing, and creative storytelling to deepen Amazon Music’s connection with audiences across India.
Previously, Kataria was General Manager – Brand Marketing at Tata Play, where he led impactful campaigns and strengthened consumer engagement. His experience in brand building and entertainment marketing positions him to play a key role in Amazon Music’s continued growth and efforts to create engaging experiences for music lovers nationwide.