Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme MAHI – Making A Healthier India, the initiative features cricket icon MS Dhoni, who lends his voice to encourage people to view obesity as a long-term health condition rather than just an issue of excess weight.
The campaign includes a series of digital films and social media content in which Dhoni urges individuals to take proactive steps towards better health. His message focuses on awareness, early action, and the importance of informed choices, reinforcing the idea that managing obesity begins with understanding it. As Dhoni puts it, “Where you start matters,” underlining the need for timely and sustained intervention.
Through Winning Over Obesity, Emcure aims to broaden public understanding of obesity as a complex condition influenced by genetics, lifestyle, and environment. The campaign highlights how obesity can increase the risk of non-communicable diseases such as diabetes, heart disease, and hypertension, making it a significant public health concern across age groups in India.
Supporting the campaign is WinningOverObesity.com, a dedicated platform offering information, tools, and guidance on weight management. The initiative aligns with Emcure’s larger commitment to public health education and preventive care, encouraging individuals to seek medical guidance, adopt healthier lifestyles, and take long-term control of their well-being.