ITC Limited has appointed Anuj Bansal as the Chief Business Officer for Yoga Bar, marking a significant leadership move within its fast-growing healthy snacking portfolio. Bansal, who previously served as an Executive Committee Member at ITC Foods, steps into the role with a mandate to accelerate the brand’s next phase of growth across strategy, product innovation, and market expansion.
During his tenure at ITC Foods, Bansal held several key leadership responsibilities, including Head of Marketing for Chocolates, Confectionery, Coffee & New Business. His role spanned brand building, category development, and driving consumer-centric innovation across multiple high-growth segments.
With 18 years of experience across strategy, marketing, P&L leadership, and go-to-market execution, Bansal brings a strong mix of commercial and brand expertise to Yoga Bar. His new mandate includes strengthening the brand’s premium positioning, expanding product offerings, scaling distribution, and enhancing consumer engagement in a competitive health and wellness market.
The appointment underscores ITC’s continued focus on expanding Yoga Bar as a strategic brand within its packaged foods portfolio, leveraging Bansal’s experience to deepen market penetration and drive long-term, sustainable growth.