Pernod Ricard India has appointed Subhasree De as Trade Marketing Manager, further strengthening its marketing leadership as the company continues to expand its premium spirits portfolio in the Indian market.
De announced her new role through a LinkedIn post, expressing her enthusiasm about joining the organisation. “I’m excited to start my new job! #newjob as a Trade Marketing Manager at Pernod Ricard India,” she wrote.
She joins Pernod Ricard India from Diageo India, where she served as Manager – Sales & Marketing. During her tenure, she worked across sales and marketing functions, gaining experience in driving brand visibility, trade activation and market execution within the beverages industry.
Prior to Diageo India, De was associated with Nestlé, where she further strengthened her expertise in sales, marketing and consumer-focused brand initiatives.
In her new role at Pernod Ricard India, De is expected to lead trade marketing initiatives aimed at strengthening brand presence, enhancing retail visibility and supporting business growth through effective market activation strategies. Her experience across leading FMCG and alcoholic beverages companies is expected to contribute to the company’s continued focus on building stronger consumer engagement and execution excellence across channels.