Coca-Cola’s 2025 global holiday campaign, “Refresh Your Holidays,” blends nostalgia with innovation, celebrating the unseen givers of the season through heartwarming films powered by AI. The campaign revives the iconic Coca-Cola Caravans and Truck Tour and introduces three new films — including two AI reimaginings of the 1995 classic “The Holidays Are Coming.”
At its core is “A Holiday Memory,” a 30-second film showing a mother rediscovering Christmas magic with a sip of Coke. The brand calls it a tribute to authentic human connection and goodwill.
Created with San Francisco studios Secret Level and Silverside AI, the campaign uses generative AI to enhance cinematic detail and personalize content for global audiences. Yet Coca-Cola stresses that human creativity remains central, with AI serving as a tool to amplify emotional storytelling.
By merging technology and tradition, Coca-Cola redefines holiday marketing — proving that even in the age of AI, real magic still comes from the human heart.