Asian Paints Becomes BCCI’s Official Colour Partner for 3 Years
Asian Paints has signed a three-year deal with the BCCI to become the Official Colour Partner for over 110 international, women’s and domestic matches in India. MD & CEO Amit…
Kellanova Unveils New Kellogg’s Muesli Campaign Featuring Kajol and Tanuja
Kellanova has released a new digital film for Kellogg’s Muesli, bringing Kajol and Tanuja together to spotlight the brand’s cross-generational appeal. The campaign centres around the product’s 12-in-1 Power Breakfast…
New KFC ‘Feastival’ Ad Brings Johny Lever’s Comic Range to the Fore
KFC has launched a fresh campaign starring Johny Lever to showcase its Great KFC Feastival menu, with meals priced at Rs 299. The film weaves together humour and variety, using…
Libas Elevates Wedding Wear with the Comeback of ‘Saj Dhaj Ke’ Campaign
Libas has launched the second edition of its ‘Saj Dhaj Ke’ wedding-season campaign, bringing updated festive collections and refreshed store designs ahead of the peak wedding period. Key stores now…
Bank of America Taps David Beckham to Champion Its Global ‘Sports with Us’ Initiative
Bank of America has named David Beckham as the ambassador for its global sports program, Sports with Us, aimed at boosting community participation and expanding the bank’s presence across major…
Prime Video’s Wild Promo Playbook Makes The Family Man 3 a Full-Blown Pop-Culture Event
Prime Video is pulling out all stops to reintroduce India’s favourite middle-class spy, blending creators, brands and internet tropes into one chaotic, clever campaign. Watching Srikant Tiwari the perpetually stressed,…
As OTT Growth Slows, Platforms Turn to Fiction Shows for Brand Sponsorships
With subscription growth plateauing, OTT platforms are increasingly adopting TV-style title sponsorships for fiction shows to unlock new revenue and boost brand recall. Platforms like JioHotstar, Zee5, Hoichoi, and aha…
Bisleri and Deepika Padukone Bring Fresh Energy with #DrinkItUp 2.0 Campaign
Bisleri International has launched its refreshed #DrinkItUp 2.0 campaign with global brand ambassador Deepika Padukone, presenting a vibrant celebration of hydration, style, and youthful energy. The film, set against a…
Snitch and Verve Media Spark Conversation on Men Receiving Compliments with “Just Say It” Campaign
Verve Media has launched the “Just Say It” campaign for SNITCH, India’s fastest-growing D2C menswear brand, to challenge the social hesitation around complimenting men. The 60-second digital film uses Snitch’s…
Renault Gears Up for a Comeback in the Indian Market
French automaker Renault is plotting a fresh return to India after admitting it lost momentum in recent years due to a lack of new products and features. The company now…
Akshay Kumar Leads Dabur Chyawanprash’s New ‘Beemaar Ya Taiyyar’ Campaign
Dabur has launched its latest campaign for Dabur Chyawanprash titled “Beemaar Ya Taiyyar” featuring brand ambassador Akshay Kumar. Conceptualised by McCann Worldgroup India, the campaign urges consumers to shift from…
Tata Motors Unveils Production-Ready Tata Sierra, Marking the Iconic SUV’s Grand Return
Tata Motors Passenger Vehicles has officially showcased the production-ready Tata Sierra at the Sierra Brand Day, marking the revival of one of India’s most iconic SUVs. Reimagined for a new…
Prasoon Joshi to be Honoured with AAAI Lifetime Achievement Award 2025
The Advertising Agencies Association of India (AAAI) has announced Prasoon Joshi celebrated advertising visionary, poet-lyricist, and CEO & CCO of McCann Worldgroup India as the recipient of the AAAI Lifetime…
Publicis Media Unveils Spark Foundry India; Niti Kumar Appointed CEO
Publicis Media India, part of Publicis Groupe, has announced the launch of Spark Foundry India, a full-funnel, AI- and data-powered media agency, further strengthening its position as one of the…
IndiaFirst Life’s New Campaign Highlights Insurance as Instant Emotional Relief
IndiaFirst Life Insurance has launched a new campaign with The Womb that reframes life insurance as something that offers immediate peace of mind, not just long-term security. Instead of reminding…
When Colour Met Music: Asian Paints x Spotify Bring India’s Pop Movement Alive
In a first-of-its-kind collaboration, Asian Paints partnered with Spotify for I-POP, a vibrant celebration of India’s contemporary pop culture. The exclusive, invite-only event brought together real fans and Spotify Premium…
Indriya by Aditya Birla Group Celebrates Connection with Aditi Rao Hydari & Siddharth in Festive Campaign
Aditya Birla Group’s jewellery brand Indriya has launched a heartwarming Diwali campaign featuring real-life couple Aditi Rao Hydari and Siddharth, highlighting love and connection over mere opulence. The film tells…
GoKwik Elevates Abhinav Midha to Chief Business Officer
GoKwik has promoted Abhinav Midha to Chief Business Officer (CBO), where he will oversee business strategy, sales, and partnerships to drive the company’s next phase of growth as a global…
Annapoorna Masalas and Dentsu Creative Webchutney Launch “Vera Level” Campaign for Chicken Masala
Annapoorna Masalas, part of Gemini Edibles & Fats India Ltd, has teamed up with Dentsu Creative Webchutney for a lively new campaign promoting its Chicken Masala variant. Centered around the…
Polycab’s new Green Wires TVC stresses that safety begins behind the walls
Polycab, one of India’s leading electrical brands, has launched a new TVC for its flagship product, Green Wires, underlining that true safety starts behind the walls. The campaign urges consumers…
Fortune’s new film celebrates Bengal’s love for authentic flavours.
Fortune, from AWL Agri Business, has launched a new regional campaign in West Bengal titled “Bhojan Bahini (Food Force)” featuring Sourav Ganguly and Abir Chatterjee. The film-style ad humorously explores…
WPP launches WPP Open Pro to expand AI-driven marketing access
WPP has introduced WPP Open Pro, an advanced edition of its AI marketing platform designed to let brands of all sizes independently plan, create, and publish campaigns. The platform democratizes…
Advertising legend Piyush Pandey passes away
The Indian advertising world mourns the loss of Piyush Pandey, the legendary creative force who gave Indian brands their authentic voice. The Chief Creative Officer Worldwide and Executive Chairman India…
McCain Foods India launches festive campaign ‘Jugalbandi’
McCain Foods India has unveiled its Diwali campaign, ‘Jugalbandi’, featuring Usha Uthup, her daughter Anjali, and grandson in a multi-generational musical collaboration celebrating togetherness. Conceptualised by Schbang, the campaign highlights…
Goibibo brings Rishabh Pant and Navjot Singh Sidhu together for a fun new campaign
Online travel brand Goibibo has launched a new digital campaign featuring Rishabh Pant and Navjot Singh Sidhu in a playful face-off celebrating its promise of great hotels at great prices.…
Casio’s new Diwali campaign celebrates time as a symbol of hope
This Diwali, Casio India launches a heartfelt campaign celebrating courage, dreams, and family bonds. The film follows a young designer whose brother helps her gain her father’s approval, culminating in…
Pay10 Appoints Virat & Anushka As Brand Ambassadors
Pay10, a leading digital payments and fintech company, has announced Virat Kohli and Anushka Sharma as its global brand ambassadors. The couple will feature in Pay10’s campaigns, starting with the…
Flipkart Launches Big Diwali Sale With Exciting New Ad
This Diwali, Flipkart, in partnership with FCB Kinnect, launches the Big Bang Diwali Sale with a fresh and explosive campaign. The ad showcases old phones, worn-out clothes, furniture, and electronics…
Nothing’s Diwali Campaign Brings Humor and Quirk to Festive Ads
Nothing’s latest festive film breaks the mold with a playful, self-aware take on Diwali traditions. Using products in unexpected ways—Phone (3) as fairy lights, Headphone (1) as diya stands, and…
Snitch Launches ‘Spark Celebration. Wear What’s Next’ to Celebrate Festive Style and Joyful Moments
This festive season, Snitch, India’s leading D2C men’s fashion brand, launches its campaign “Spark Celebration. Wear What’s Next”, celebrating the joy in everyday festive moments. Moving beyond conventional portrayals, the…