Meta launches AI ad tools to enhance campaigns.
Meta is introducing new AI-driven ad tools to enhance campaign performance. Key features include: Meta believes AI will transform advertising, citing a 4x higher ROAS in APAC for AI-powered campaigns.…
Warner Music buys majority stake in Tempo Music.
Warner Music Group (WMG) has acquired a controlling stake in Tempo Music Investments, an investment platform for premium music rights, from Providence Equity Partners. Providence will remain a minority investor…
Amazon’s Q4FY24 ad revenue hits $17.3 billion.
Amazon’s ad revenue reached $17.3 billion in Q4FY24, growing 18% year-over-year, according to CEO Andy Jassy. The revenue comes from programs like sponsored ads, display, and video ads for sellers,…
Zomato to Rebrand as Eternal, Signaling Strategic Shift!
Zomato, one of India’s leading food-tech companies, is set to rebrand itself as Eternal, marking a significant shift in its corporate identity. This move comes as Blinkit, Zomato’s quick commerce…
Pradeep Rangi named Chief Risk Officer at IIFL Home Finance.
IIFL Home Finance appoints Pradeep Kumar Rangi as Chief Risk Officer. With over 20 years of experience in risk management, he previously held leadership roles at Airtel Payments Bank and…
Swati Sapna named Director of Unscripted Content, Netflix India.
Swati Sapna has been promoted to Director of Unscripted Content at Netflix India. She will lead content and strategy for Unscripted shows and Documentaries while continuing as the commissioning executive…
Gozoop Creative secures Simply Fresh mandate from BN Group.
Gozoop Creative Digital has secured the creative mandate for Simply Fresh, a leading cooking oil brand from BN Group. This marks their second major collaboration after Nutrica. The agency will…
Suveen Sinha named Forbes India Editor.
Forbes India has appointed Suveen Sinha as Editor to drive editorial innovation and growth. A veteran journalist with over 30 years of experience, Suveen has worked across top media houses,…
Paramount & Nielsen partner for advanced audience measurement.
Paramount Global and Nielsen have signed a multi-year deal for audience measurement across all Paramount platforms, including broadcast, cable, and streaming (Paramount+ and Pluto TV). Paramount will utilize Nielsen’s new…
Infotel releases whitepaper on data governance and compliance challenges.
Infotel Corp. has released a whitepaper addressing key challenges in data governance, risk, and compliance (GRC) amidst a complex regulatory landscape. Titled Managing Governance, Risk, and Compliance in the Wild…
Air Canada names Actimedia PR Digital as its communications partner.
Air Canada has appointed Actimedia PR & Digital for its pan-India communications mandate, a partnership facilitated by The PC Agency, which also supports the airline’s PR across EMEA and India.…
Manoj Agarwal joins Angel One as Group CCO.
Angel One Limited has appointed Manoj Agarwal as the Group Chief Compliance Officer (CCO). With over two decades of experience in compliance, legal, audit, and risk management, Manoj will lead…
Sheela Foam posts 54% YoY revenue growth in Q3 FY25.
Sheela Foam Limited reported a 54% YoY growth in standalone revenue, reaching ₹791 crore in Q3 FY25, with consolidated revenue at ₹967 crore, a 10% YoY increase. The growth was…
Honda Cars India sold 12,304 units in January 2025.
Honda Cars India sold 12,304 units in January 2025, including 7,325 domestic and 4,979 export units. The company recorded 103,944 units in total sales for FY24-25 so far, reflecting 7%…
Motilal Oswal revamps its brand identity.
Motilal Oswal Group has unveiled a refreshed brand identity, blending its rich legacy with a modern approach. The new logo, featuring the ‘Arc of Essence,’ symbolizes its commitment to identifying…
Rajesh Gopal appointed Global Chief Digital Officer at Tata Consumer Products.
Tata Consumer Products has appointed Rajesh Gopal as its new Global Chief Digital Officer, where he will lead the company’s digital strategy and drive innovation. Gopal brings over 20 years…
Amazon resumes advertising on X after boycott.
Amazon is ramping up its advertising on X (formerly Twitter) after pulling back over a year ago due to concerns about hate speech, the Wall Street Journal reports. This move…
The One Club reveals dates and agenda for Creative Week 2025, with AI focus.
The One Club for Creativity has announced that Creative Week 2025 will take place in New York from May 12-16. Now in its 16th year, Creative Week is a premier…
Primus Partners names Vinay Singh MD, expands US presence.
Primus Partners has appointed Vinay Singh as Managing Director to strengthen its presence in the US. Vinay, with over 25 years of experience in finance, technology, and operations, previously held…
Culpa Tuya Becomes Most-Watched International Original as Prime Video Scores Record-Breaking International and Local Audiences for International Originals Launched in 2024
CULVER CITY, California—January 28, 2025—Prime Video today revealed that Spanish Original youngadult movie Culpa Tuya has taken the world by storm, becoming the most-watched InternationalOriginal on Prime Video ever at…
ACKO unveils new logo in rebranding.
ACKO unveils a refreshed brand identity, featuring a new logo inspired by the Möbius strip, symbolizing infinite trust and inclusivity. Retaining its signature purple, the bold and sleek design reflects…
Mankind Pharma launches 45-day healthcare initiative at Mahakumbh.
Mankind Pharma has launched a healthcare initiative at the Mahakumbh 2025 in Prayagraj, offering free medical services to thousands of pilgrims from January 13 to 26. The camp provides health…
ASCI releases white paper to help businesses navigate cookies.
To mark Data Privacy Day, ASCI Academy, in partnership with PSA Legal and Tsaaro Consulting, released a white paper titled Navigating Cookies: Recalibrating Your Cookie Strategy in Light of the…
S4 Capital’s Monks India appoints Grey’s Ketan Desai as MD.
Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly Grey’s Chief Operating Officer, will…
KRAFTON India wins silver at Effie 2025 for BGMI Ki Boli campaign.
KRAFTON India secured a Silver award at the Effie Awards 2025 in the competitive Direct Marketing category for its in-house campaign, BGMI Ki Boli. This achievement makes KRAFTON the first…
Amazon’s Vijay Iyer joins Flipkart Ads as VP & GM.
Vijay Iyer, after a successful nine-year tenure at Amazon Ads India, has joined Flipkart as Vice President and General Manager of Flipkart Ads. This move is part of Flipkart’s strategy…
Deloitte acquires SimplrOps to boost Cloud ERP & HCM solutions.
Deloitte has acquired SimplrOps, a SaaS company specializing in automating and streamlining operations for Workday, SAP, and Oracle systems. This acquisition will enhance Deloitte’s Cloud ERP and HCM services, helping…
Times OOH Launches Digital Bus Shelters in Bengaluru, Expanding Premium DOOH Assets
Times Innovative Media Ltd. (Times OOH), a part of the Times Group, has introduced a cutting-edge media format in Bengaluru – Digital Bus Shelters. Renowned for creating premium outdoor advertising…
Uday Bhatnagar Appointed Revenue Director at Pullman & Novotel Aerocity
Pullman and Novotel New Delhi Aerocity has appointed Uday Bhatnagar as Director of Revenue Management. With over a decade of experience in hospitality revenue optimization and prior roles at Novotel…
EaseMyTrip launches EasyVijay to transform battlefield tourism.
EaseMyTrip has launched EasyVijay, a unique battlefield tourism initiative, on January 26, 2025, to mark Republic Day. This program allows travelers to explore historic battlefields in India and worldwide through…