At the 71st Cannes Lions International Festival of Creativity, Indian agencies earned three spots on the shortlist in the Glass Lions category, which celebrates work tackling gender inequality or prejudice through gender representation in advertising. This year saw 165 global submissions in this category, with three standout entries from India. Here are the Indian campaigns that made the shortlist:

Tgthr Mumbai and Reckitt Benckiser Gurgaon were shortlisted for their ‘Harpic – Loocator – #BeFreeToPee‘ campaign for Harpic India.

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