In a landmark moment for Indian advertising, Havas Creative India has brought home the country’s first Gold Lion at the Cannes Lions International Festival of Creativity — and it’s for a campaign that speaks directly to the soul of democracy.
Titled ‘Ink of Democracy’, the campaign was developed in close partnership with Bennett, Coleman & Co. Ltd. (The Times of India). More than just an idea, the initiative transformed a symbol of civic duty — unused electoral ink — into a compelling call to action. The result? 2.28 million striking purple newsprint pages, each printed with the message: don’t waste a drop of democracy.
Rooted in truth, purpose, and the enduring power of the printed word, the campaign aimed to awaken voter consciousness and highlight the weight of each vote in shaping the nation’s future. Its innovative use of a physical element (electoral ink) in a print format made it a standout in both creative and cultural impact.
A heartfelt shout-out to the brilliant minds behind this achievement — Anu, Ravinder, Soham, Annie, and the entire team — who poured passion, purpose, and craftsmanship into every stage of the project.
This Gold is not just a win for Havas or for the campaign collaborators — it’s a win for creativity with conscience.
Here’s to meaningful work that doesn’t just win awards — it moves the world.