MiQ and dentsu have formed a strategic partnership, making MiQ the official Intelligence Partner for dentsu. As the first holding company to integrate MiQ Sigma—MiQ’s AI-powered programmatic platform—dentsu aims to enhance planning and performance in the emerging “Algorithmic Era” of marketing. MiQ Sigma consolidates over 300 data sources and 700 trillion signals to decode how algorithms influence consumer behavior. The partnership also includes testing a new Large Media Model (LMM) to measure the impact of big-screen ads on online actions. Together, they promise faster insights, smarter media planning, and real-time AI-powered campaign execution, with live experiments already underway globally.