In a bid to redefine the landscape of emerging media creative enhancements, Wootag, an interactive visual marketing platform, and Lemma, an omnichannel SSP specializing in emerging formats, have joined forces. This ground-breaking partnership aims to empower brands to elevate their visual interactive marketing campaigns by tapping into audience engagement within DOOH and CTV media.

Through this collaboration, brands gain access to Wootag’s innovative interactive visual marketing capabilities seamlessly integrated within Lemma’s expansive media ecosystem. By harnessing Wootag’s technology, marketers can craft immersive experiences that foster deeper audience engagement. This synergy enables the creation of personalized and impactful campaigns on a large scale, leveraging Lemma’s extensive reach and targeting capabilities alongside Wootag’s interactive features.

As audiences increasingly spend time consuming content on CTV platforms and engaging with DOOH displays throughout their day, brands recognize the significance of tapping into intent viewing and other critical upper to lower-funnel metrics. The partnership between Wootag and Lemma empowers marketers to enhance the viewing experience, making it contextual and personalized. This approach has demonstrated remarkable performance uplifts of 2-3X compared to standard videos across CTV and DOOH platforms.

Under this collaboration, Lemma clients and agency partners can seamlessly incorporate Wootag’s interactive visual marketing capabilities into their media offerings. This bundled solution, available globally, equips agency partners with the tools to merge technology with media, thereby driving campaign effectiveness at scale. By leveraging Wootag’s interactive features within Lemma’s omnichannel ecosystem, marketers can create highly engaging and personalized experiences across multiple channels.

Raj Sunder, CEO and Founder of Wootag, expressed excitement about the partnership, stating, “At Wootag, we offer marketers a comprehensive solution that integrates interactive visual marketing with a powerful media ecosystem. With our partnership with Lemma, marketers can deliver highly interactive and contextualized experiences that captivate audiences and achieve exceptional results in their advertising efforts. We are thrilled to embark on this journey with Lemma and empower brands to fuel remarkable business growth.”

Gulab Patil, Founder and CEO of Lemma, emphasized the commitment to innovation, saying, “At Lemma, we are committed to staying at the forefront of innovation, ensuring that our brands remain ahead in the competitive landscape. Partnering with Wootag reflects our ongoing pursuit of excellence in serving our brands and clients by unleashing the power of interactive visual marketing and data-driven insights and sets a new standard in the digital advertising landscape.”

Moreover, this partnership empowers marketers with valuable insights and analytics, facilitating data-driven decision-making. By gaining deeper insights into audience behaviour, preferences, and engagement patterns, marketers can refine their strategies and optimize performance in real-time. Leveraging technology and data-driven insights enables marketers to make informed optimizations and drive better campaign results.

Subscribe Advertising Reporter Newsletter

Signup to receive your daily updates of Media Industry Insights on Advertising, Agencies, Media and Marketing.

Just confirm your subscription and we are officially friends.

Leave a Reply

Your email address will not be published. Required fields are marked *