WPP has become the first major ad agency to integrate TikTok’s Symphony generative AI tools into its AI-powered platform, WPP Open. This move enhances content creation, enabling WPP teams to develop smarter, more engaging TikTok campaigns for global brands.
The integration offers early access to Symphony’s advanced features, including AI-generated avatars, multilingual dubbing, and automated video creation. These tools help brands produce personalised, localised, and scalable content more efficiently.
Global client Danone is already piloting the tools for its Alpro brand in Europe. The partnership underscores WPP’s £300M annual investment in AI and reinforces its leadership in tech-driven creative marketing.