Pantaloons Appoints Samantha Ruth Prabhu As Brand Ambassador
Pantaloons, one of India’s most loved fashion brands, has welcomed actor and style icon Samantha Ruth Prabhu as its first-ever brand ambassador. To celebrate, the brand has launched its festive…
Flipkart Launches Big Diwali Sale With Exciting New Ad
This Diwali, Flipkart, in partnership with FCB Kinnect, launches the Big Bang Diwali Sale with a fresh and explosive campaign. The ad showcases old phones, worn-out clothes, furniture, and electronics…
Havas Media secures Emirates’ $190M global media mandate
Emirates, the Dubai-based airline, has appointed Havas Media to manage its global media planning and buying duties, valued at $190.5 million annually. This marks the end of Emirates’ long-standing association…
Nothing’s Diwali Campaign Brings Humor and Quirk to Festive Ads
Nothing’s latest festive film breaks the mold with a playful, self-aware take on Diwali traditions. Using products in unexpected ways—Phone (3) as fairy lights, Headphone (1) as diya stands, and…
Snitch Launches ‘Spark Celebration. Wear What’s Next’ to Celebrate Festive Style and Joyful Moments
This festive season, Snitch, India’s leading D2C men’s fashion brand, launches its campaign “Spark Celebration. Wear What’s Next”, celebrating the joy in everyday festive moments. Moving beyond conventional portrayals, the…
Miraggio Launches ‘The Invite’ Campaign Celebrating Festive Chaos and Style
This festive season, Miraggio unveils The Invite, a campaign that celebrates the joy, chaos, and charm leading up to celebrations — from outfit meltdowns to dazzling entrances — with Miraggio…
Meta To Use AI For Smarter Content And Ads
Meta is updating how it personalizes content and ads on its platforms by using interactions with its AI tools. Starting December 16, 2025, what users say or do with Meta…
Hari Krishnan Exits Tilt Brand Solutions As Chief Business Officer
Hari Krishnan has announced his departure from Tilt Brand Solutions, where he was Chief Business Officer for the past 18 months. In a LinkedIn post, he thanked the team, saying…
Shamita Shetty forays into wellness foods as Co-Founder of Meve Jars.
Actress and wellness advocate Shamita Shetty has entered the wellness food space as co-founder of Meve Jars, partnering with Swati Soni, the brand’s founder. The collaboration began naturally when Shamita…
Dabur Red Paste calls for ‘Freedom from the 4th Monkey’
Dabur India Ltd.’s iconic Ayurvedic toothpaste brand, Dabur Red Paste, urges families to seek “Freedom from the Chautha Bandar” through a powerful and memorable DVC. Drawing inspiration from Mahatma Gandhi’s…
Mouni Roy named Ivana Jewels’ brand ambassador in debut TVC.
Ivana Jewels, one of India’s fastest-growing lab-grown diamond brands, has appointed actress and entrepreneur Mouni Roy as its brand ambassador and launched its first TVC with the campaign message “See…
Kia India names Sunhack Park Chief Sales Officer and Joonsu Cho Chief Business Officer.
Kia India has announced key leadership changes, appointing Sunhack Park as Chief Sales Officer and Joonsu Cho as Chief Business Officer. Park, with 28 years of global experience, will drive…
Crocs Launches Festive Campaign ‘Share the Joy’ with Rashmika Mandanna
Crocs has unveiled its Diwali campaign ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna and Gen Z creators. Set to the retro hit ‘Yaar Bina Chain’, the film celebrates friendship,…
Coca-Cola India Leverages Diljit Dosanjh’s Pop-Culture Charm
Since 2022, Punjabi superstar Diljit Dosanjh has been the face of Coca-Cola India, bringing his playful personality to the brand’s “food + Coke” narrative. His latest ads highlight how every…
Shriram AMC names Amit Modani Senior Fund Manager & Fixed Income Lead.
Shriram Asset Management Company (AMC) has appointed Amit Modani as Senior Fund Manager and Lead – Fixed Income. In this role, Amit will guide the company’s fixed income strategy, helping…
Maersk names WPP Media as global marketing partner in 130 countries.
Maersk has named WPP Media as its strategic marketing partner to manage activities across 130 countries from Copenhagen. The move underscores Maersk’s focus on global marketing agility, innovation, and data-led…
Yahoo DSP partners with Spotify for omnichannel audio ads.
Yahoo DSP has expanded its premium audio offering by integrating Spotify, giving advertisers programmatic access to Spotify’s global music and podcast inventory through the Spotify Ad Exchange. This adds to…
Brands Light Up Festive Marketing with Creative Campaigns
This festive season, brands across categories rolled out campaigns that blended cultural relevance, emotional storytelling, and interactive experiences to connect with consumers. Eno kicked off the celebrations with its campaign…
Fortune Foods marks Durga Pujo 2025 with festive activations and social initiatives.
Fortune Foods, part of AWL Agri Business Ltd, marked Durga Pujo 2025 in West Bengal with massive festive branding and impactful social initiatives. The brand created a striking presence with…
Iconic Villains, Real Travel Problems: MakeMyTrip’s New Campaign Brings the Drama and the Fixes
Gurugram, 01 October, 2025 — MakeMyTrip, India’s leading online travel company, has once again taken a playful route to spotlight the pain points Indian travellers often face in its latest…
Rohit Sharma and Ritika Sajdeh named Cetaphil Baby brand ambassadors
Cetaphil Baby has appointed celebrity couple Rohit Sharma and Ritika Sajdeh as brand ambassadors for its baby skincare range. The duo will feature across all platforms, promoting products like bathing…
Sara Ali Khan and Aditya Roy Kapur star in Bru Gold’s playful new TVC
Hindustan Unilever’s Bru has relaunched Bru Gold with a lively new campaign starring Sara Ali Khan and Aditya Roy Kapur. The TVC portrays playful banter and youthful charm, positioning coffee…
BHIM launches Diwali campaign ‘A Touch of Goodness’ to empower women artisans
BHIM Payments App has launched the second edition of its festive campaign ‘Meethi Diwali’, encouraging users to turn everyday payments into a gesture of empowerment. From October 1–31, users completing…
Central Bank of India names Kalyan Kumar as MD & CEO
The Central Government has appointed Kalyan Kumar as MD & CEO of the Central Bank of India, effective September 30, 2025, for a three-year term. Kumar, with over 26 years…
Anna Abraham appointed Deputy CFO at HT Media Group
HT Media Group has promoted Anna Abraham to Deputy Group CFO, joining the leadership team. She previously oversaw M&A, treasury, investor relations, FP&A, and served as CFO of the Print…
Taboola teams up with JOE Media Group to enhance user engagement
Taboola has partnered with JOE Media Group to boost audience engagement and revenue. By integrating Taboola’s products—Feed, Mid-Article, Explore More, and Newsroom—JOE has increased average monthly revenue by 40%. Founded…
Cadbury Dairy Milk Silk’s new Ogilvy ad showcases a chocolaty hide-and-seek
Mondelez India, in collaboration with Ogilvy, has launched a new Cadbury Dairy Milk Silk TV ad set in a contemporary art gallery. Targeted at teenagers and young adults, the ad…
Spotify founder Daniel Ek steps down as CEO; Gustav Söderström and Alex Norström appointed co-CEOs
Spotify founder Daniel Ek is stepping down as CEO, transitioning to executive chairman on January 1, 2026. Gustav Söderström and Alex Norström, Spotify’s co-presidents, will take over as co-CEOs, continuing…
Sobhita Dhulipala named brand face of Charlotte Tilbury’s debut India campaign
Charlotte Tilbury has named Indian actress Sobhita Dhulipala as its first-ever beauty muse in India and the face of its new Airbrush Flawless Foundation. The foundation, available in 34 shades…
Schneider Electric rolls out ‘Bring Home the Smart’ festive campaign with new solutions
Schneider Electric has launched the festive edition of its ‘Bring Home the Smart’ campaign, encouraging consumers to blend tradition with innovation by making smarter home upgrades this festive season. The…