Meta launches AI tools to enhance creator marketing.
Meta has launched new AI-powered tools to help brands collaborate with creators and boost sales. Updates include AI-driven creator discovery, content recommendations, and enhanced insights in Instagram’s creator marketplace. Key…
Anupam Mittal’s wildest pitch? A KFC-eating bot!
Anupam Mittal’s latest IG video humorously showcases bizarre pitches he’s received, including a “Husband return app” and a “GenZ slang business.” But the craziest? A KFC Boneless Bot designed to…
Nielsen confirms Google’s AI ads boost ROI.
A Nielsen study, in collaboration with Google, analyzed over 50,000 brand campaigns and found that Google’s AI-powered ad solutions outperform manual optimization in driving better ROI. The research examined AI-driven…
WPP wins WARC’s ‘Triple Crown’ for top effectiveness.
WPP secured WARC’s 2025 ‘Triple Crown’ by ranking first in the WARC Effective 100, Media 100, and Creative 100 lists, reinforcing its leadership in marketing effectiveness. Ogilvy topped the Effective…
Godrej Enterprises aims for 50% growth in AC sales by FY26.
Godrej & Boyce, part of Godrej Enterprises, has launched its new range of smart air conditioners in response to the early rise in temperatures. After a record 100% growth in…
Dettol Banega Swasth India reaches 500 million people at Maha Kumbh.
Reckitt’s Dettol Banega Swasth India (DBSI) campaign played a key role at the Maha Kumbh Mela 2025, engaging over 500 million devotees over 45 days. DBSI led a large-scale hygiene…
Fast&Up and Zepto provide lakhs of hydration packets to help workers beat the summer heat.
As summer approaches, Zepto and Fast&Up have partnered to support Zepto’s frontline workers, including delivery partners, packers, and store staff, by distributing lakhs of hydration supplement packets across 80+ cities.…
Big Bowl joins the cricket craze with exclusive deals and contests.
Big Bowl, India’s popular destination for Indian and Chinese bowls, is launching a multi-platform campaign this cricket season to boost customer engagement and brand visibility. The campaign includes a 20-second…
Orient Electric goes digital with a podcast-style ad featuring Dhoni & Kapila.
Orient Electric’s latest fan campaign takes a fresh digital-first approach, using a podcast-style ad featuring MS Dhoni, Kusha Kapila, and Madan Gowri. The ad playfully misleads viewers into thinking Kusha…
SEBI mandates identity verification for intermediaries advertising on social media.
The Securities and Exchange Board of India (SEBI) has introduced new guidelines requiring registered intermediaries to verify their identities before advertising on platforms like Google and Meta. This move aims…
EaseMyTrip buys 49% stake in Big Charter to boost luxury air travel in India.
EaseMyTrip.com has entered the aviation market by acquiring a 49% stake in Big Charter Pvt Ltd, driven by rising demand for chartered flights among corporate clients and high-net-worth individuals. This…
The ABBY Awards 2025 powered by One Show to be held at the Goafest on 21-23rd May 2025
March 24, 2025; Mumbai, India: Marking its 56th edition, The Advertising Club’s ABBY Awards powered by One Show, continues to strengthen its position as South Asia’s gold standard that honours…
JioStar’s ‘Jeeto Dhan Dhana Dhan’ Is Back With Big Prizes!
JioStar has brought back its popular fan contest, Jeeto Dhan Dhana Dhan (JDDD), with My11Circle as the title sponsor for the second time. This Free-To-Play contest is available on JioHotstar…
“PUMA Unveils ‘Go Wild’ with A Bold New Look”
PUMA has kicked off its boldest campaign yet, called “Go Wild,” celebrating 75 years of inspiring greatness in sports and culture. The campaign encourages everyone — from weekend joggers to…
Furlenco is now RCB’s official furniture partner.
Furlenco has partnered with Royal Challengers Bengaluru (RCB) as the Official Furniture Partner for the Indian T20 League 2025, expanding its previous collaboration from the Women’s T20 League. The brand…
Good Home rebrands bathrooms as “Freshrooms” in latest campaign.
Good Home, a leading brand from TTK Healthcare, has launched a new campaign, “Bathroom Nahi, Freshroom,” created by Curry Nation. The campaign aims to revolutionize the air freshener category by…
Questions grow as CCI’s ongoing probe shakes the ad and media industry.
The CCI’s investigation into top media agencies in India, including GroupM, Dentsu, Madison, Publicis, and IPG, has raised more questions than answers. Speculation surrounds whether agencies were colluding to overcharge…
UBON renews partnership with RR as IPL 2025’s official audio partner.
UBON, India’s leading gadget accessory brand, has extended its partnership with Rajasthan Royals as the Official Audio Partner for the third consecutive year, lasting until the end of the 2026…
Liqvd Asia acquires AdLift.
Liqvd Asia, a digital-first advertising agency, has acquired AdLift, a leading performance marketing and SEO agency. This strategic acquisition aims to enhance Liqvd Asia’s position in integrated marketing, combining branding,…
Havas names François Laroze as Global COO.
Havas has promoted François Laroze to Global Chief Operating Officer (COO), in addition to his role as Chief Financial Officer (CFO), following the company’s successful listing on Euronext Amsterdam. Laroze,…
Grapes Worldwide secures LivWell’s digital mandate.
Grapes Worldwide, an integrated communication agency, has secured the digital mandate for LivWell. The Bangalore-based team will focus on strengthening LivWell’s digital presence, branding, and positioning. The agency will handle…
Google To Buy Cloud Security Giant Wiz In A $32 Billion Deal
Google LLC has officially agreed to acquire Wiz, Inc., a top cloud security firm based in New York, for $32 billion in an all-cash deal, pending final adjustments. Once finalized,…
Colgate-Palmolive (India) Reappoints Three Directors
Colgate-Palmolive (India) Limited has reappointed three directors, pending approval via a postal ballot. The decision follows the Nomination and Remuneration Committee’s recommendation. The company confirmed that none of the directors…
Zarrar Don joins Moneycontrol as Chief Revenue & Growth Officer.
Zarrar Don has been appointed Chief Revenue & Business Growth Officer at Moneycontrol, where he will drive sales and revenue growth across all formats. With over 20 years of experience…
Kotak Mahindra Bank launches Hausla Talks to inspire bold dreams.
Kotak Mahindra Bank has launched ‘Hausla Talks,’ a platform to share inspiring stories of ambition, courage, and success. Part of Kotak’s new brand philosophy, ‘Hausla Hai Toh Ho Jayega,’ the…
Goafest 2025 returns to Goa; to take place from 21st to 23rd May, 2025
17th March, 2025; Mumbai, India: The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) are thrilled to announce the much-anticipated return of Goafest to its iconic home…
Story Digital wins Gas-O-Fast’s digital & mainline mandate.
Mankind’s Gas-O-Fast has appointed Story Digital as its creative agency, entrusting them with 360-degree brand communication across digital and mainline platforms. The agency aims to enhance Gas-O-Fast’s strong market presence…
Sudeep Puthyathaya joins Salt Brand Solutions as ECD.
Salt Brand Solutions has appointed Sudeep Puthyathaya as Executive Creative Director, strengthening its leadership alongside Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan. With over 23 years of experience, Sudeep…
“Shreyas Iyer x HUEMN drop high-energy capsule collection!”
Indian fashion label HUEMN has collaborated with star cricketer Shreyas Iyer to launch a dynamic capsule collection that blends sport and streetwear. Reflecting Iyer’s signature style and HUEMN’s design ethos,…
Prasar Bharati extends SHABD free subscription for small media companies until March 2026.
Prasar Bharati has extended free access to its SHABD service until March 2026 to support small media organizations. Launched in March 2024, PB-SHABD provides logo-free daily news content in video,…