WPP Media has appointed Varun Goyal as Director Strategy, further strengthening its strategic planning capabilities as the agency network continues to enhance its integrated media and marketing offerings.
Goyal joins WPP Media after spending more than two years at Omnicom Media India, where he served as Director Strategy. During his tenure, he played a key role in developing data-driven media strategies for clients across multiple industries, helping brands navigate an increasingly complex media landscape.
With experience spanning sectors such as FMCG, consumer durables, technology and BFSI, Goyal has built expertise in designing media strategies that combine consumer insights, comprehensive data analysis and strong marketing fundamentals. His work has focused on delivering integrated planning solutions across channels and markets, enabling brands to make more informed and effective media investment decisions.
Over the course of his career, Goyal has worked on strategic planning initiatives that balance business objectives with evolving consumer behaviour, leveraging analytics and market intelligence to create impactful media strategies. His experience includes collaborating with cross-functional teams to develop integrated campaigns that align brand objectives with measurable business outcomes.
In his new role at WPP Media, Goyal is expected to contribute to the agency’s strategic planning function by driving data-led media planning, strengthening integrated client solutions and supporting brands with insights-led marketing strategies across a rapidly evolving digital and traditional media ecosystem.
His appointment comes at a time when WPP Media continues to invest in strategic talent to help clients navigate changing consumer behaviour, emerging media platforms and the growing role of AI and data in marketing decision-making. Goyal’s expertise in cross-category strategy and integrated media planning is expected to further enhance the agency’s ability to deliver business-focused marketing solutions for its clients.