Polycab India has appointed Kanishka Garbyal as its new Head of Digital Marketing as the company strengthens its digital and consumer engagement strategy.
Garbyal joins Polycab after spending more than seven years at Signify, where he most recently served as Head of Digital Marketing. During his tenure, he played a key role in building and scaling the brand’s digital presence and marketing initiatives.
Sharing the update on LinkedIn, Garbyal stated that he looks forward to creating “impactful digital-first growth stories” as Polycab continues its next phase of brand evolution in the highly competitive consumer electricals segment.
With experience spanning both corporate marketing and agency ecosystems, Garbyal brings expertise across digital strategy, brand building, performance marketing and account management. Prior to Signify, he worked with leading advertising networks including Cheil Worldwide and Dentsu in key account management roles.
His appointment is expected to further strengthen Polycab’s digital marketing capabilities as the company continues to expand its consumer outreach and digital-first brand initiatives.