Vidhi Shah has joined Zee Music Company as its new Marketing Director, strengthening the label’s leadership team as it continues to expand its presence across digital and traditional music platforms.
Shah joins the company from Disney+ Hotstar, where she served as Marketing Lead for India Originals and Movies. During her tenure, she led marketing campaigns for several marquee titles including Koffee with Karan, Aarya and Brahmāstra: Part One – Shiva.
Before Disney+ Hotstar, Shah spent over six years at BookMyShow, where she played a key role in building and marketing BookMyShow Stream. She also managed digital release campaigns for major Hollywood titles such as Tenet, Wonder Woman 1984 and Zack Snyder’s Justice League.
Over the course of her career, Shah has also worked across marketing, strategic alliances and business development functions at organizations including Endurance International Group, Webchutney and IMS Learning Resources.
Her appointment comes at a time when Zee Music Company continues to strengthen its digital-first music strategy and broaden its footprint in India’s rapidly evolving music and entertainment ecosystem.