Vi brings Shah Rukh Khan on board for new ‘Vi Pe Sab Hai VIP’ campaign
The new film, part of ‘Vi Badal Raha Hai, Tayaar Rahiye’, uses humour and Shah Rukh Khan’s star persona to underline Vi’s promise that its benefits are meant for every…
Snap names Ronan Harris Chief Commercial Officer, succeeding Ajit Mohan
The Snap EMEA President will take charge of global advertising sales and go-to-market operations after nearly four years leading the company’s regional business. September 9, 2026: Snap Inc. has appointed…
Frodoh and STAGE join hands to build first-screen advertising layer
The CTV-focused technology will enable advertising on STAGE’s discovery interface while keeping its content-streaming experience ad-free. Mumbai, September 8, 2026: AdTech company Frodoh has partnered with regional OTT platform STAGE…
YAAP wins integrated creative and media mandate for Parle Candy Culture
Mumbai, September 8, 2026: YAAP Digital Private Limited has added Parle Candy Culture to its client portfolio after winning an integrated mandate through a competitive multi-agency pitch. The agency will…
Saatchi & Saatchi India appoints Mayuresh Dubhashi as Chief Creative Officer
Mayuresh Dubhashi returns to Publicis Groupe India to lead Saatchi & Saatchi India’s creative mandate, partnering with Kartik Smetacek to drive culture-led and modern creativity Mumbai, September 7, 2026: Saatchi…
OpenAI launches GPT-6 Astra, its most intelligent and aligned model yet
The new frontier model brings advances in computer use, coding, cybersecurity, science and complex professional workflows OpenAI has introduced GPT-6 Astra, its latest frontier model, describing it as its most…
HDFC Mutual Fund turns Dahi Handi into a symbol of women’s financial freedom
HDFC Mutual Fund has launched its latest ‘Barni Se Azadi’ campaign as part of its Investor Education and Awareness Initiative, using the traditional Dahi Handi celebration to encourage women to…
Vijay Sales appoints Rahul Dravid as brand ambassador
The cricket legend will feature across the brand’s 360-degree communication, including TV, digital, social media and in-store campaigns Vijay Sales has appointed former Indian cricketer Rahul Dravid as its brand…
Starcom names Dhaval Patel Senior Director – Digital Media Buying
Patel will lead digital media investments across emerging channels, programmatic and connected media Starcom has appointed Dhaval Patel as Senior Director – Digital Media Buying, effective September 4, 2026. In…
Omnicom Media strengthens APAC leadership with David McCallen as CSO
Omnicom Media (OM), an Omnicom Connected Capability, has appointed David McCallen as Chief Strategy Officer – Asia Pacific, effective immediately. In his new role, McCallen will focus on strengthening strategic…
Kinnect elevates Jitesh Chhabria to Director – Media
Chhabria has completed 4 years and 11 months at Kinnect, during which he has taken on four different roles, growing with the agency at every step. He joined Kinnect as…
Jhamtani brings Ranveer Singh on board to mark a new growth chapter
Pune-based real estate developer Jhamtani has appointed Bollywood actor Ranveer Singh as its brand ambassador, marking a new phase in the company’s growth journey. The association is built around the…
Tim Cook exits as Apple CEO, John Ternus takes over
Cook moves into the role of Executive Chairman as Ternus becomes Apple’s new CEO Tim Cook has stepped down as Chief Executive Officer of Apple, handing over the leadership of…
Sony unveils ‘Family Full House with Rohit Sharma’; cricket star to make entertainment debut on September 19
Mumbai, August 31, 2026: Sony Pictures Networks India has unveiled the title of its upcoming show, ‘Family Full House with Rohit Sharma’, which will see India’s World Cup-winning captain Rohit…
Ventura Securities appoints OMD India as its integrated media agency
Omnicom Media’s OMD India has won the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities, following a competitive multi-agency pitch. The mandate will see…
Publicis Groupe promotes Abhishek Mathur to Director – Digital Buying
Publicis Groupe has elevated Abhishek Mathur to the role of Director – Digital Buying. Mathur, who has been with the organisation since 2024, was previously serving as Associate Director –…
Sachin Tendulkar gets the hiccups in Kissht’s latest digital campaign
Kissht has brought cricket icon Sachin Tendulkar on board as its brand ambassador for a three-year association, marking the partnership with a new digital campaign built around the idea of…
OpenAI launches ChatGPT Ads in India with WPP and Omnicom as first agency partners
OpenAI has announced the launch of ChatGPT Ads in India, expanding its advertising programme to one of ChatGPT’s largest and most active markets. The ads will initially roll out to…
Anisha Sharma joins Aditya Birla New Age Hospitality as Marketing Head
Anisha Sharma has joined Aditya Birla New Age Hospitality as Head of Marketing for its newly launched café brand, “in good co.” Sharma shared the development on LinkedIn, noting that…
WPP Media elevates Pratik Thakkar to VP – Client Services, India
WPP Media has elevated Pratik Thakkar to Vice President – Client Services, India, expanding his leadership responsibilities within the agency. He was previously serving as Senior Director – Client Leadership…
Prime Video to premiere young-adult rom-com Don’t Be Shy worldwide on September 25
Prime Video has announced September 25, 2026 as the worldwide premiere date for Don’t Be Shy, an upcoming young-adult romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their…
Prasenjit Basu takes charge of Marketing & Corporate Communications at Voltas
Prasenjit Basu has been appointed Head – Marketing & Corporate Communications at Voltas Limited, taking on a broader leadership mandate across the company’s marketing and corporate communication functions. Basu moves…
Smita Basu Roy moves to PepsiCo as Communications Head for India & South Asia
Smita Basu Roy has joined PepsiCo as Head of Communications for India and South Asia, taking on responsibility for the company’s communication functions across the region. In her new role,…
Radico Khaitan launches Magic Moments Aam Panna vodka
Radico Khaitan Limited has expanded its Magic Moments Flavours of India portfolio with the launch of Magic Moments Aam Panna, inspired by the popular Indian raw mango beverage. The new…
The Traitors S2 Rises to the Top!
Season 2 of the captivating reality series becomes Prime Video’s No. 1 non-English title worldwide in launch week Prime Video’s The Traitors Season 2 has emerged as the No. 1…
Colgate-Palmolive India names Manish Anandani as new MD & CEO
Colgate-Palmolive India Limited has announced a leadership transition, with Manish Anandani appointed as the company’s new Managing Director and Chief Executive Officer, effective September 28, 2026. The appointment follows Prabha…
Havas Media wins Policybazaar media mandate, ending WPP association
Havas Media has been appointed the agency on record (AOR) for Policybazaar’s media business, following a competitive pitch process, according to media reports. The mandate, estimated at more than ₹300…
Black Poetry partners with OPEN Strategy & Design to redefine carbonated coffee category
Premium coffee brand Black Poetry has partnered with independent brand design and transformation consultancy OPEN Strategy & Design to develop the strategic and creative foundation for its entry into India’s…
Croma puts family moments at the centre of new ‘Ghar Banta Hai Croma Se’ campaign
Croma has launched a new campaign, ‘Ghar Banta Hai Croma Se’, highlighting how electronics and appliances become part of everyday family moments and milestones as consumers build their homes. The…
NIVEA targets Gen Z with new Luminous Even Glow campaign
NIVEA has launched its Luminous Even Glow range with a new campaign aimed at younger consumers who are increasingly looking beyond instant radiance towards skincare focused on long-term skin health…