WPP and Google forge $400M deal to reshape AI marketing
WPP and Google have expanded their partnership for five years with a $400 million investment to advance AI and cloud technology in marketing. Signed at Google’s Mountain View HQ, the…
Tata Play’s new AI campaign uses an owl and donkey to simplify DTH value
Tata Play has launched its new DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’, created by Ogilvy. Featuring AI-generated characters — a wise owl and a witty donkey — the campaign…
Casio’s new Diwali campaign celebrates time as a symbol of hope
This Diwali, Casio India launches a heartfelt campaign celebrating courage, dreams, and family bonds. The film follows a young designer whose brother helps her gain her father’s approval, culminating in…
Samsung projects Q3 2025 sales of ₩86T and operating profit of ₩12.1T
Samsung Electronics has projected strong third-quarter 2025 results, with estimated sales of ₩86 trillion and an operating profit of ₩12.1 trillion, marking a sharp rebound driven by renewed demand in…
Vertiv announces leadership transition as CTO Stephen Liang retires; Scott Armul to take on expanded role
Vertiv, a global leader in critical digital infrastructure, has announced that Chief Technology Officer Stephen Liang will retire on January 1, 2026, after more than three decades of service. Liang…
UNIBIC Foods names Ajay Bathija CEO
UNIBIC Foods has appointed Ajay Bathija as CEO to lead the company’s growth in domestic and international markets. Bathija brings over 20 years of FMCG and beverages experience, including 18…
Pansari Group Launches “This Diwali, Let’s Bring Back the Raunak” Campaign to Support Local Retailers Across India
14th October, New Delhi: Pansari Group, one of India’s most trusted FMCG brands, launched its emotional festive campaign, “This Diwali, Let’s Bring Back the Raunak,” aiming to rediscover the sparkle…
FTA Global Strengthens Leadership with Appointment of Srijita Das Roy as Vice President of Brand & Communications
India – October 14th, 2025: FTA Global, a new-age marketing company, today announced the appointment of Srijita Das Roy as Vice President of Brand & Communications. In this role, Srijita…
HDFC Bank Backs Community Platform for Active Agers – WalkAbout
Mumbai, October 14, 2025: HDFC Bank, India’s leading private sector bank, today announced that it will provide seed funding to WalkAbout, a premier community platform for active agers. The investment…
Banijay Asia, Talpa Studios partner for India and Thailand
Banijay Asia has signed a two-year collaboration with Netherlands-based Talpa Studios to represent its non-scripted formats in India and Thailand. The partnership will bring Talpa’s popular shows like The Floor,…
S4Capital’s Monks names Rajat Mendhi Head of Planning, India
Monks has appointed Rajat Mendhi as Head of Planning for India. In his new role, he will lead strategic planning and cultural insights, working with Managing Director Ketan Desai, CCO…
Hinduja Renewables names Deepak Thakur as MD and CEO
Hinduja Renewables Energy Private Limited (HREPL) has appointed Deepak Thakur as Managing Director and CEO, effective October 1, 2025, succeeding Sumit Pandey. Thakur brings over 30 years of experience across…
Kahoot appoints Ahteram Uddin to lead commercial operations across Asia and MENA
Kahoot has elevated Ahteram Uddin to Head of Commercial for Asia and MENA, expanding his previous role as VP of Commercial for APAC. Uddin announced the promotion on LinkedIn. With…
Dentsu Sports & Entertainment debuts in India, names Yosuke Murai as Head
Dentsu has officially launched its Sports & Entertainment network in India, following its global debut at Cannes Lions, with Yosuke Murai appointed as Head. The move marks Dentsu’s strategic push…
Duroflex promotes Jacob George to Chairman and Managing Director
Duroflex Limited has announced a leadership transition, promoting Jacob George to Chairman and Managing Director. He succeeds Mathew Chandy, who steps down after a decade of transformative leadership but will…
Sunainika Singh appointed Senior Marketing Director, Nutrition Category at Coca-Cola
Sunainika Singh has joined The Coca-Cola Company as Senior Marketing Director for the Nutrition Category in Gurugram, India, starting September 2025. She comes with over 11 years of experience at…
Instamart unveils ‘Asli Sona’ Diwali campaign featuring Sonakshi Sinha
Instamart has launched its new Diwali campaign, “Asli Sona,” featuring Sonakshi Sinha, ahead of Dhanteras. The playful film humorously portrays Sonakshi as literally born with a golden spoon, highlighting Instamart’s…
NICMAR partners with Tonic Worldwide for integrated digital marketing
NICMAR has appointed Tonic Worldwide as its integrated digital marketing partner after a multi-agency pitch. The partnership will see Tonic manage social media, SEO, performance marketing, influencer campaigns, and offline…
Saatchi & Saatchi India reimagines the festive season for Audi with ‘Journeys of Imagination’
13 October, 2025, Mumbai, India: Saatchi & Saatchi India has launched ‘Journeys of Imagination’, a festive campaign that celebrates people’s journey, while positioning Audi as a companion in these explorations.…
Himalaya Wellness launches “Unspot Your Natural Glow” campaign with Mithila Palkar
Himalaya Wellness has unveiled a new campaign, “Unspot Your Natural Glow,” for its Himalaya Turmeric Range ahead of International Turmeric Day on October 8. Featuring actor and youth icon Mithila…
Warner Bros. Discovery rejects Paramount-Skydance bid over low valuation
Warner Bros. Discovery (WBD) has turned down an initial takeover bid from Paramount Global and Skydance Media, saying the proposal undervalued the company. The offer, reportedly worth about $20 per…
Saatchi & Saatchi India brings Renault Kiger’s performance to life with gaming activation
Saatchi & Saatchi India has launched an innovative on-ground gaming activation to mark the debut of Renault’s all-new Kiger, further strengthening the brand’s positioning of ‘Rethink Performance, Rethink Kiger.’ The…
Haldiram’s unveils Diwali campaign featuring sweets and gifts
Haldiram’s has launched its Diwali campaign, “Aap Diwali manate hai, Hum Diwali banate hain!”, showcasing an extensive festive range of traditional sweets, gourmet treats, and gifting assortments. The collection includes…
NDTV raises ₹396.5 crore through rights issue for growth
NDTV has raised ₹396.49 crore through an oversubscribed Rights Issue (1.11x), increasing its equity share capital from 6.45 crore to 11.28 crore shares. Promoter holding rose to 69.02%, while public…
YouTube boosts creator commerce with AI tagging, Nykaa–Purplle tie-ups, and 250% growth
YouTube is expanding its creator-led commerce ecosystem in India, introducing new merchant partnerships, AI-powered tools, and brand collaboration features. With shopping-related watch time up 250% year-on-year, the platform aims to…
Zouk’s latest Diwali ad captures the humor of men carrying it all and turns it into a gifting inspiration
This Diwali, Zouk, a proudly Indian and cruelty-free lifestyle brand, unveiled a festive campaign that humorously captures a universal truth about men and their “walking storage unit” role in households.…
HSBC launches campaign featuring Kareena Kapoor Khan highlighting premier benefits
HSBC India has launched a new campaign featuring Kareena Kapoor Khan to promote its enhanced HSBC Premier offering. The campaign, centered around a 60-second film, highlights how HSBC Premier goes…
Paramount names Jay Askinasi chief revenue officer
Paramount, now part of Skydance Corporation, has appointed Jay Askinasi as its Chief Revenue Officer, effective November 3, 2025. In this newly created role, he will lead Paramount’s advertising sales…
Birla Opus Paints’ Diwali Campaign Celebrates the Joy of Togetherness!
Mumbai, 9th October 2025: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, marks the beginning of Diwali fervour with the launch of its new digital film. Rooted in…
WPP Media Wins Integrated Media Mandate for Leeford Healthcare Limited
Mumbai, October 10th, 2025: WPP Media has been awarded the integrated media mandate for five strategic brands within Leeford Healthcare Limited’s consumer portfolio. The mandate spans across ATL, full funnel…