Prime Video has announced September 25, 2026 as the worldwide premiere date for Don’t Be Shy, an upcoming young-adult romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their banner Eternal Sunshine Productions.
Written and directed by Sreeti Mukerji, the Prime Original Movie is a coming-of-age story centred on friendship, young love, heartbreak, dreams and the challenges of finding one’s way through early adulthood.
The film introduces four fresh faces in the lead roles — Aarushi Bajaj, Ansh Duggal, Bianca Arora and Piyush Khati. The cast also includes Kunaal Roy Kapur, Anurag Basu, Neha Dhupia and Anju Alva Naik in pivotal roles.
Produced by Alia Bhatt and Shaheen Bhatt, the film is co-produced by Grishma Shah and Vikesh Bhutani.
Nikhil Madhok, Director and Head of Originals, Prime Video (SVOD) and Amazon MGM Studios India, said Don’t Be Shy is among Prime Video’s cherished films and highlighted the freshness and authenticity brought by its young cast. He added that the film celebrates friendship, love and the often complicated journey of growing up.
Alia Bhatt and Shaheen Bhatt, Co-founders of Eternal Sunshine Productions, said the film has been special to them from its inception and captures the experiences that shape young adulthood, including friendships, first love, heartbreak and the process of discovering one’s identity.
Don’t Be Shy will premiere exclusively on Prime Video on September 25, 2026, in Hindi with English subtitles, and will be available across India and more than 240 countries and territories worldwide.